German fashion house Escada plans to open a new boutique on the first floor of Lenox Square's Luxury Wing. The store will occupy suite "3029D" which, given a recent renumbering of the suites, I believe to be the former Kate Spade store. Kate Spade relocated from Lenox Square to Phipps Plaza last year. Their former Lenox store was located between Carolina Herrera and Ralph Lauren in the Neiman Marcus-anchored Luxury Wing.
Escada, primarily a womens clothing and accessory luxury brand, started in Germany in 1976.
Escada has an existing Atlanta area presence in Neiman Marcus at Lenox Square and at Saks Fifth Avenue at Phipps Plaza where both its signature and Escada Spot lines are carried.
In late 2009, Indian entrepreneur Megha Mittal purchased Escada, which had filed for bankruptcy. Mittal is a 1997 graduate of the Wharton School of Business with a B.S. in Economics with a concentration in Finance.
Although I question the expansion of a brand that has struggled to stay relevant in recent years, Escada's opening in Lenox is a great sign of the strength of the mall.
A brief online search shows that the store is actively seeking to fill various sales and management positions with a planned fall opening.
What are your thoughts on Escada opening a store in Atlanta? Are you a fan of the Escada brand? Do you think Escada should have opened in Buckhead Atlanta?
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