Pie centric restaurant fails in Sandy Springs
That Pie Place has closed its only location. The pie-centric eatery which opened in early 2013 in Dunwoody, closed quietly last week. The restaurant was the creation of Ron Wolf, founder of the Georgia Restaurant Association, and Daryl Dollinger, president and co-founder of Raving Brands, which is now called Big Game Brands. That Pie Place was open for breakfast, lunch and dinner.
A message regarding the closure was left on the restaurant's facebook page the morning of July 28th.
To Our Many Friends and Loyal Customers,
"It is with great regret that I must announce the closing of That Pie Place in Peachtree-Dunwoody Rd. in Sandy Springs.
We hope you have enjoyed our pies, as much as we have enjoyed serving you.
Please check the That Pie Place website (www.thatpieplaceusa.com), for notice of the new That Pie Place location opening in the near future.
In the interim, our food truck will continue to participate in local festivals and foods truck events, serving you your favorite pies."
Ron Wolf, Managing Partner
The restaurant was located at 6355 Peachtree-Dunwoody Road, across the street from The Home Depot and Costco. That Pie Place was part of the street level retail at Peachtree Dunwoody Place, an apartment community.
Although similarly named, one should be careful not to confuse That Pie Place with The Pie Shop, a purveyor of artisanal pies, which recently opened a second location in Virginia Highland.
Like many other restaurants that have closed in the past few years, That Pie Place was a fixture on deal site Scoutmob, as well as having offered "deals" on Groupon and Living Social.
That Pie Place billed itself as a fast casual eatery. Pies were created in front of guests and came at a reasonable cost. Customers could customize their fillings or could order from standard pies like egg and cheese, chicken cordon bleu, cheeseburger, salmon teriyaki or Philly cheese steak. There were also dessert pies like cherry, apple, pecan and s’mores. In order to not limit their audience, the restaurant offered salads and soups as well.
Wolf, who founded the Georgia Restaurant Association in 2003, served as its CEO until 2010. At the time of the restaurant's launch he was quoted to have said they hoped to begin franchising in late 2013 with the "goal of having 200 locations by 2020."
Before founding the Georgia Restaurant Association, Wolf served in executive capacities at both Holiday Inn Worldwide and AFC Enterprises. Dollinger c0-founded such fast casual concepts as Moe’s Southwest Grill and Doc Green's, and more recently, the failed froyo joint, Cowlicks.
Did you ever visit That Pie Place, if so, what were your impressions? Do you think this concept was flawed from the start or just suffered from a bad location? If That Pie Place were to reopen, where should it open?
Please share your thoughts below.