"Healthy" burger joint a bust at Emory Point
North Palm Beach, Florida based BurgerFi has closed its restaurant at Emory Point. The approximately 2,600 square foot eatery opened in the spring of 2013 and was situated between Which Wich and Fresh To Order, facing Clifton Road and the CDC. Sources indicate the restaurant closed after dinner service this past Tuesday.
Interestingly, BurgerFi's page on the Emory Point website has been removed but the restaurant is still listed as open on the BurgerFi website.
BurgerFi differentiates themselves from others in the crowded "better burger" restaurant segment by offering hormone-free and antibiotic-free beef and "eco friendly practices," but of course these are fast becoming standard in the segment. Leading the pack in quality and eco friendliness is none other than Decatur's Farm Burger.
On the whole, restaurants have struggled in Emory Point with BurgerFi's closure likely not be the last we will see. Since Emory Point businesses started to open in late 2012, La Tagliatella, a full service Italian restaurant closed, replaced last year with Marcello's, which is currently for sale. Bonefish Grill also closed and was replaced last month by Papi's, a local Cuban restaurant. Sweet Monkey, a local frozen yogurt shop, also closed with its place now home to TGM Bread, the bakery expansion of The General Muir next door, the "Jewish style" deli and easily the most popular eatery in the complex.
Following the closure of BurgerFi's Emory Point location, the company has five locations remaining in metro Atlanta: Midtown, Downtown (CNN Center), Kennesaw, Alpharetta and Lawrenceville. A location I reported in 2012 in the works at TOWN Brookhaven never materialized.
Why do you think so many restaurants struggle at Emory Point? What is your favorite restaurant at Emory Point? What would you like to see open in place of BurgerFi at Emory Point?
Please share your thoughts below.