"World Famous" chicken chain planning new restaurant in Decatur
Gus's World Famous Fried Chicken, the Memphis based chicken chain that entered the Atlanta market in 2015, is planning to open in Decatur later this fall. Sources at the restaurant confirmed to me this week that they plan to open in Belvedere Plaza at the corner of Memorial and Columbia Drives, across from the former Columbia [Avondale] Mall, which is today a Walmart Supercenter. Technically the restaurant is not in the City of Decatur but nonetheless the Belvedere Plaza eatery will be the group's "Decatur" location.
Gus's will reportedly occupy a 4,400 square foot portion of the former Blockbuster Video, next to Wingstop, on the Columbia Drive end of the center.
|Gus's is expected to occupy a large portion of the former Blockbuster Video|
Belvedere Plaza was built in 1955 and was previously home to a Rich's department store, Haverty's Furniture, Rhodes Furniture, Colonial Food Store, Kroger, Lane Rexall Drugs, F. W. Woolworth and W. T. Grant, among other tenants. [The folks at Next Stop Decatur put together a cool Belvedere Plaza historical blog here]
Today, Belvedere Plaza is anchored by a Kroger Citi Center grocery store and Value Village thrift store. The center is also home to Wingstop, Hibbett Sports and Dollar Tree, as well as freestanding Checkers and Sonic restaurants, among other tenants.
|Belvedere Plaza sits at the corner of Memorial and Columbia Drives|
A second Atlanta area Gus's opened earlier this week on Roswell Road in Sandy Springs to be followed by a third area location in Chamblee later this summer. The original Atlanta area Gus's is located in Peachtree Center downtown.
BCS Restaurant Ventures, LLC, the franchise group leading the restaurant's expansion in metro Atlanta, previously announced plans to open at least five locations in the Atlanta market in the coming years.
While BCS has been targeting "Decatur" for some time, their choice of Belvedere Plaza is a bit odd.
Both Popeyes Louisiana Kitchen and Zaxby's operate existing restaurants across the street from Belvedere Plaza, while a Bojangles' is expected to open next to the nearby Walmart Supercenter. All three of these fast food chicken operators offer affordable food that seems to be in line with what the community supports.
Plates (combos) at the Gus's in Sandy Springs start at about nine bucks and go up to almost $14. Similarly sized portions at the aforementioned fast food outlets would cost about half of that.
Gus's proudly promotes that "we only serve fresh, never frozen, natural, hormone-free chicken..." Their pricing reflects this commitment to quality, and while their prices are not outrageous by Atlanta standards, I tend to think they would be easier to digest closer to downtown Decatur.
Are you a fan of Gus's World Famous Fried Chicken? Do you think Gus's will do well at Belvedere Plaza? Where else would you like to see Gus's open in metro Atlanta?
Please share your thoughts below.