Monday, April 8, 2019

[EXCLUSIVE] Duluth Trading Company to Open First Georgia Store in Kennesaw

Outdoor and workwear apparel retailer Duluth Trading Company is bringing its first metro Atlanta location to Kennesaw later this year.  The approximately 20,000 square foot store will open beside Aldi in Barrett Place shopping center, on Cobb Place Boulevard just off Barrett ParkwayAldi opened in the center at the end of 2017 and occupies about half of a onetime Sports Authority, but had leased the entire space.  The grocer had been marketing the remaining space for sublease.  
A freestanding Duluth Trading Company retail store  

Based in Belleville, Wisconsin, Duluth Trading Company was established in 1989 and for the two decades of its existence, functioned primarily as a catalog and ecommerce business.  The company opened their first retail store in late 2010 in the Madison, Wisconsin suburb of Mount Horeb.  By the end of 2019, Duluth Trading Company will operate about 50 locations with plans to open another 15 annually until it reaches 100.  

The publicly traded company (NASDAQ: DLTH) last week announced fourth quarter and fiscal 2018 financial results, noting among other things their 36th consecutive quarter of increased net sales year-over-year.  In addition to to the Kennesaw store, the company plans to open at least twelve stores in fiscal 2019 including locations in both Madison and Hoover, Alabama.  

Permits filed with Cobb County indicate the company plans to spend at least $580,000 building out their 18,477 square foot space.  Duluth Trading Company's release indicates the store will actually be 19,685 square feet. Either way, the store will be the largest of the twelve stores the company has announced this year, and will be one of the top five largest the company has opened over the past two years.  

In Brixmor-owned Barrett Place, Duluth Trading Company joins the aforementioned Aldi as well as Best Buy, Office Max, Petsmart, Michaels and The Furniture Mall as anchors of the shopping center.  

Across Barrett Parkway from the shopping center, outdoor apparel and accessories retailer Field & Stream opened in 2017 in place of the former JCPenney Home Store in Town Center Commons.  There, the 42,728 square foot Field & Stream was paired with its larger corporate parent, Dick's Sporting Goods, which occupies an 80,000 square foot space.  

Duluth Trading Company projects their Kennesaw store to open during fiscal Q2 of 2019.  

Are you excited for the opening of Duluth Trading Company in Kennesaw?  Have you ever purchased merchandise from Duluth Trading Company?  Where would you like to see Duluth Trading Company open next?

Please share your thoughts below  

12 comments:

mousestalker said...

It seems wrong somehow that their first Georgia store is Cobb County. By rights it should be in Gwinnett, just west of Lawrenceville.

Anonymous said...

great more rednecks coming to kennesaw

Anonymous said...

@ 3:07 LOL ... Unfortunately, (Duluth, Gwinnett, GA) is not their target demographic. At least (Duluth Trading Co) did their due diligence!

gco said...

in Duluth!

Anonymous said...

Oh my goodness! I just can't wait! SO EXCITED!

Anonymous said...

That's what the rednecks that have lived here since day one said about the city folk that moved in. Lol!

Anonymous said...

I could swear Duluth trading company was founded/based out of Duluth Georgia

Anonymous said...

@Anon @ 7:02PM - Coming? Aren't they already there?!?!

Anonymous said...

More Rednecks coming to Kennesaw ? Not to many years ago Kennesaw was a Red Neck town. Don't like Red Necks then move on they where here first . Glad to see this store open in our area. Finally cloths that fit correctly

jeff a. taylor said...

Stuff is well made and wears like iron, especially the canvas fire hose stuff. And not particularly cheap up front. Not so much Wal-Mart redneck as a general contractor or experienced tradesman.

Anonymous said...

I see the liberals, Millennials, ITP'ers, hipsters, and other assorted Snowflakes are losing their mind over a store that caters to the White working class.

Jaxtech said...

So excited to finally have a local store and not having to wait on the online orders only.

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