Tuesday, September 15, 2009

Growth Concepts Already Growing With Purchase of Canyons Burger Company

Open a mere 18 months, Canyons Burger Company has been purchased by Orange County, California-based Growth Concepts. The acquisition is the first for the new company led by David Kim, CEO of Baja Fresh and La Salsa, along with a group of investors. The new company is said to be an “incubator” of sorts, working to grow concepts today to be significant players in their respective markets in the future. Founders Nick Binnings and Sonny Crumpton met while both were executives as Atlanta-based Raving Brands, opening their first Canyons in January of 2008 in Woodstock. A second location at Cherokee in Brookhaven was added a few months later. The inside of the eatery clearly resembles that of a Moe’s Southwest Grill but rather than Mexican cuisine, features 100% fresh Angus beef. Started just as the burger craze was taking off, it’s likely this could prove to be a wise investment for Growth Concepts with a third Atlanta area Canyons apparently in the works. With many consumers curbing their mid to fine dining budget, fast casual eateries such as Canyons and Baja Fresh have seen less of an effect as they offer a more cost-conscious menu. With but two Atlanta area Fatburger locations in Buckhead and Marietta and no In-N-Out locations, Canyons should be able to grow locally and expand with the funding and expertise Growth Concepts will provide. Repeat Atlanta!

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