Wednesday, September 9, 2015

Pie Five Pizza Plots Path to Atlanta Expansion

New fast casual pizza opens first Georgia location

Fort Worth, Texas-based Pie Five Pizza Co. has opened its first location in Georgia.  Pie Five occupies a 2,400 square foot space at Newnan Festival, a small new center not far from Ashley Park in Newnan.   The restaurant opened late last month.

Pie Five Pizza Co. was launched in Fort Worth in 2011 but is related to an established pizza brand: Pizza Inn.  Both Pizza Inn and Pie Five Pizza Co. are owned by RAVE Restaurant Group Inc., a publicly traded company.   

According to the Pie Five website, at least five other locations are coming soon to metro Atlanta.  

The website lists locations coming soon to Barrett Parkway in Kennesaw as well as Sugarloaf Parkway in Duluth.  Having previously revealed that the Duluth location will be in Fuqua Development's upcoming "Sugarloaf Marketplace" project, I would not be be shocked to see the Kennesaw location be located within Fuqua's upcoming "Kennesaw Marketplace" project.  Both projects are slated for completion next spring.  

Another Pie Five is listed as coming soon to Roswell Market Place, the recently renovated center that also received a new anchor, Sprouts Farmers Market.  The website also lists a location coming to "PeachTree Crossings" in Chamblee which is likely meant to be Peachtree Crossing.  Peachtree Crossing is a new 11-acre center being developed on Peachtree Road on a former Superfund site, previously home to Oxford Chemicals. Superfund is the name given to the environmental program established to address abandoned hazardous waste sites.  The site is reportedly clean and fit for commercial purposes.  Construction is due to begin in October with a planned opening in early 2017.  

Another Pie Five is planned for McDonough, at 1500 Highway 20, and judging from the specificity of the location is likely the next to open.    

Fast casual pizza has been one of the most popular segments within the QSR industry. Metro Atlanta is already home to two homegrown operations: Uncle Maddio's Pizza Joint and Your Pie.   I wrote a piece this past November detailing the numerous players in the quick serve pizza market, including Pie Five.

Another pizza player, Pasadena, California-based Blaze Fast Fire'd Pizza, is actively scouting the metro Atlanta market for locations.

Have you tried Pie Five Pizza Co?  If so, what were your thoughts?  Where should Pie Five or Blaze open in Atlanta? What is your price for an individual fast casual pizza? 

Please share your thoughts below.  


AJ said...

I've only had Uncle Maddio's in this new quick serve pizza category. For what it is, it's fine. No one is ever going to confuse Uncle Maddio's or any of these similar concepts with real freshly made pizza with freshly tossed dough. I don't see multiple concepts with multiple locations all surviving. Just like every fad concept, there is most definitely room for the best, but all imitators will not survive (see: Yogurt, cupcakes, etc...)

Greenwave said...

They will be successful if they stick to the outer cities. Your Pie already has 2 locations(Dunwoody, Buckhead) and Pizza Crosta has 1 location(Sandy Springs). Uncle Maddio's is really disgusting.

Anonymous said...

Can we get a friggin' Potbelly's and Pei Wei already?

Atlantan99 said...

Love me some Potbelly! I know they are looking at entering Charlotte soon so hopefully Atlanta follows soon after :)

Marc said...

I was in Newnan over the weekend and had dinner Saturday night at Pie Five.

You select from several types of crust and toppings or you may select the pie from a menu that lists out the toppings.

The pie is made before you and in a few minutes is is out of the oven.

Yes, I have eatten at UM and was not impressed.

Hope Pie Five opens stores in Atlanta soon.

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