Friday, November 11, 2016

Buckhead Scores Second Sephora

Typical Sephora mall store 
Cosmetics chain opening second Buckhead outpost. 

Sephora, the French cosmetics company owned by LVMH, is planning to open a new store on Peachtree Road at the recently renovated Buckhead Exchange shopping center.  The retailer will occupy suites "B&C" totaling nearly 5,000 square feet.  

Sephora already operates a successful store in Lenox Square and this new store will be in addition to it.  The Sephora in Lenox expanded and relocated to its current approximately 7,500 square foot space in 2007, and is reportedly one of the best performing stores nationally.  

Retail observers with whom I spoke see this new store as a complement to the Lenox Square store. While the two stores are not even 1.5 miles apart, LVMH may be hoping to capture more of the local market at the new store, whereas the Lenox store is a regional draw.  Given the number of potentially popular tenants, limited parking will come at an even greater premium when Sephora opens.  

A building permit filed with the City of Atlanta last month indicates that $675,000 will be spent to convert the former LUNA boutique space to Sephora.  

Sources indicate the new store is expected to open this upcoming April.  

In addition to the Lenox Square and Buckhead Exchange stores, Sephora also has locations in both Perimeter and Cumberland Malls and at Ponce City Market, among others. Sephora also operates smaller format boutiques within a number of Atlanta area JCPenney stores including those in North Point Mall, Town Center at Cobb and Mall of Georgia.  

Sephora competitors ULTA Beauty and Bluemercury (now owned by Macy's) both already have Buckhead locations in Buckhead Station (T.J. Maxx/Nordstrom rack),  and Buckhead Market Place (Whole Foods Market), respectively.  

In Buckhead Exchange, Sephora joins existing tenants Kale Me Crazy, Sculpt House and Storico Fresco and upcoming tenants YEAH! Burger and Cherry Blow Dry Bar, among others. 

Do you think Buckhead needs a second Sephora store?  Does Buckhead Exchange have enough parking for so many potentially popular tenants?  What other businesses would you like to see open in Buckhead Exchange?

Please share your thoughts below.  


Anonymous said...

I like this move as I shop at at Sephora, but always dread going because I hate the mall traffic. This will make it much easier to be able to just run in/out.

Anonymous said...

meh...not so worried about the parking....plenty of existing and incoming residential nearby to support those places

Jodyml813 said...

Sephora has both a kiosk in JC Penny and a freestanding store in North Point.

Anonymous said...

Sephora is also opening at the Avenue East Cobb

Beauty Binge said...

Eli! When is this opening?! It almost looks ready if it isn't open already! I need to be at the grand opening lollll

Atlantan99 said...

@Beauty Binge,

It opened last month :)

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