Friday, January 20, 2017

HomeGoods Bringing "Happy" to Howell Mill

The HomeGoods store at Suburban Plaza which opened last March
HomeGoods to join T.J.Maxx on the Westside.

Following the abrupt closure of Ross Dress for Less at The District at Howell Mill, I have now confirmed that HomeGoods will open in its place.  A tenant in the center since it opened in 2006, Ross closed quietly, without so much as a sale, this past Sunday night.  

The former Ross space will soon be renovated for HomeGoods, the home-decor, furnishings and related merchandise retailer.  The opening of HomeGoods will unite them with their corporate sibling T.J.Maxx. Both are owned by Framingham, MA based TJX Companies.  

This is at least the second time that TJX has taken over a former Ross space.  In 2014, Marshalls, another TJX brand, opened in place of a former Ross in Exchange at Hammond, a Whole Foods Market anchored shopping center on Roswell Road in Sandy Springs.  

It's worth noting that in the case of the Sandy Springs Ross takeover, Marshalls took 27,633 of the 38,243 square foot space.  Given HomeGoods average 26,000 square feet, it's possible that the retailer will take most, but not all, of the 29,643 square foot former Ross space on Howell Mill.  

As a company, TJX likes to lease space where T.J. Maxx and HomeGoods can share a single, large, side-by-side storefront. This concept was previously known as "T.J.Maxx 'n More," with T.J. Maxx in the front and HomeGoods in the back of the store.  The company now prefers the side-by-side format as can be seen in recent openings in Cumming and Peachtree City.  

Following HomeGoods' relocation in 2013, Town Center Plaza in Kennesaw is one of few centers in Georgia to have all three TJX Companies brands represented, but in separate, not shared, spaces.  

While not connected on Howell Mill, (Ulta sits between them), the new HomeGoods will surely benefit from being close to T.J.Maxx and will be a welcome addition to the community.  

Last year in Georgia, HomeGoods opened new stores in Suburban Plaza near Decatur, Scenic Promenade on Scenic Highway in Snellville, The Overlook in Peachtree City and North Lake Square in Gainesville.  Both Suburban Plaza and The District at Howell Mill are owned by Atlanta based Selig Enterprises.  

Are you excited about the opening of HomeGoods on Howell Mill?  Will you miss Ross Dress for Less?  Where else would you like to see HomeGoods open?

Please share your thoughts below.  

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