Friday, January 19, 2018

[Opening Alert] Woodstock Mattress Outlet Bringing its Bed Business to Buckhead

Woodstock Mattress Outlet is planning to enter the metro Atlanta market with a location in Buckhead.  The retailer, known primarily for their furniture business [Woodstock Furniture & Mattress Outlet], is expanding their standalone mattress business.  
Woodstock Mattress Outlet in Canton

The new Woodstock Mattress Outlet will open at 3141 Piedmont Road, in a roughly 4,500 square foot freestanding building previously home to Wolf Camera.  The camera retailer closed last January following a rash of break-ins and the rise of online shopping and advanced smart phone cameras.  

Woodstock is expanding at an interesting time given the turmoil at industry leader Mattress Firm, troubles at its parent company and the rise of online retailers offering mattresses in a box.  South African retailer Steinhoff International Holdings, which purchased Houston-based Mattress Firm in 2016 for nearly $4 billion, disclosed last month it had discovered some accounting irregularities.  In the weeks that followed the stock has lost 90% of its value, and four U.S. banks lost more than $1 billion as a result of the slide, according to Bloomberg.  

Woodstock has partnered with Lexington, Kentucky-based Tempur Sealy International to offer their mattresses and related bedding products in their stores.  Tempur Sealy, once a close ally and retail partner of Mattress Firm, ended their over two decades long relationship with the large mattress retailer early last year.  Woodstock also carries mattresses from Stearns & Foster.  While it's name might suggest that it is selling factory seconds, closeouts or "outlet" product, a Woodstock associate tells ToNeTo Atlanta that all mattresses sold at their store are "first quality."  

Despite having closed a Buckhead location last April, Mattress Firm still operates three Buckhead area stores, all less than two miles from the upcoming Woodstock Mattress store:  

3158 Peachtree Road in Peachtree Plaza

3275 Peachtree Road in Buckhead Square
2625 Peachtree Road in Buckhead Crossing shopping center

In addition to the many Mattress Firm stores, there are also a number of department and furniture stores in the area that also sell mattresses, including Rooms to Go and Haverty's mere feet away, Macy's in Lenox Square, and The Dump near the Lindbergh MARTA station.  

The existing Canton mattress outlet store relocated to its current location on Cumming Highway from its former location on Reinhardt College Parkway this past December.  

The company is also opening a new central warehouse off Highway 92 by the beginning of June.

The locally owned retailer, which this year will celebrate its 30th year in business, currently operates furniture & mattress stores in Acworth, Dallas/Hiram and Rome and a mattress outlet store in Canton.  

Local real estate sources indicate that the company is actively looking at growing their mattress moniker in the Atlanta market.  Expansion outside the Atlanta market may be down the road.

Current projections call for the Buckhead store to open by late March.  

Do you think there is a need for another mattress retailer in Buckhead?  Where did you purchase your last mattress?  Have you tried any of the box mattress retailers?

Please share your thoughts below  


Anonymous said...

Do you think there is a need for another mattress retailer in Buckhead? Hell no

Where did you purchase your last mattress? One was custom made by a local company and the other was purchased from a friend.

Have you tried any of the box mattress retailers? Hell no. Do you still shop at Sears?

Anonymous said...

That is just about the ugliest storefront I have ever seen in my life.

I bought both my mattresses online, from Casper.

Anonymous said...

Aw poor Sears/Kmart! Wish they would clean up and come back!

Anonymous said...

Anyone who buys a foam mattress online or other will never buy another one as they are terrible. I get mattresses at Costco though because I don't like salespeople.

Anonymous said...

Bed in a box is an idiotic gimmick marketed to 20 somethings. Go to a store, lay on various beds, buy the best you can afford and return in 10 years to repeat. Mattress stores on every block make no sense and definitely give a shady vibe.

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