Friday, May 18, 2018

Hobnob Heading to Atlantic Station in 2019

On the heels of their planned expansion into Dunwoody, comes news that HOBNOB's next location will be in Atlantic Station.  The new HOBNOB will open in the renovated park in the heart of the mixed-use development.

The 6,000 square foot Atlantic Station outpost will be the second largest HOBNOB to date, behind the 6,700 square foot Dunwoody outpost expected to open in July/August.  

The original HOBNOB which opened in early 2010 and operates from a former service station turned Caribou Coffee at the corner of Monroe Drive & Piedmont Avenue, is a mere 2,061 square feet, according to Fulton county property records.  Last summer, HOBNOB added a second location, a 5,571 square foot restaurant in TOWN Brookhaven in a space originally built out for Stir Crazy, and later occupied by SMASH Kitchen & Bar.  

HOBNOB, owned by husband and wife team Sean and Becky Yeremyan, features a menu of "classic, Southern inspired comfort food."  Menu options include a wide variety of burger options including turkey, lamb, veggie, beef, chicken, grass-fed beef and salmon.  In addition to tavern fare, HOBNOB also offers "one of the most comprehensive bourbon lists in the Southeast."     

The new Atlantic Station HOBNOB will be housed in a new building that will be constructed on the site of the former three-story Strip restaurant.  

While we often see restaurants over-expand, the fact that HOBNOB has been in existence now for over eight years and is seemingly making a concerted effort at gradual growth, should serve them well.  The Atlantic Station location is not likely to open until late next year.  

About a decade since it first opened, now owned and managed by Hines, Atlantic Station has secured leases with a number of new retailers and restaurants in recent months.  Quick-serve salad eatery Salata opened in the former Moe's Southwest Grill this past September, while local fast casual Indian eatery NannStop anticipates a late summer opening in the former Tin Drum Asian Kitchen spot.  Japanese BBQ eatery Gyu-Kaku is expected to to finally open in mid-June, in addition to the recently announced Poke Bar, sharing space previously occupied by Copeland's Cheesecake Bistro.  Pho 24 is also joining the complex in the recently shuttered Boneheads space.  Poke Bar and Pho 24 are expected to make their debut later this summer or early fall.   

HOBNOB Atlantic Station is expected to serve lunch weekdays, dinner nightly, and brunch on the weekends.

Are you excited for the addition of HOBNOB to Atlantic Station?  What other types of restaurants or retailers would you like to see open in Atlantic Station?  Do you think Atlantic Station has gotten better or worse since the project was sold by North American Properties to Hines?

Please share your thoughts below.  

1 comment:

J Leeds said...

Isn’t the original going to close at some point due to the Piedmont Park expansion? This may be a replacement as much as anything.

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