Thursday, August 15, 2019

[UPDATE] HomeGoods Happy Coming to Howell Mill September 29

A HomeGoods store will celebrate its grand opening September 29 at The District at Howell Mill in West Midtown.  The new store, occupying about 22,000 square feet of a former ROSS Dress For Less, joins fellow TJX Cos. brand TJ Maxx in the Walmart-anchored shopping center. ToNeTo Atlanta first broke news of the planned HomeGoods January 20, 2017.  For over two years there was no activity until earlier this past March, when site work finally started.

TJX has added several new HomeGoods to the greater metro Atlanta area over the past few years including new locations in BuckheadDawsonville, Decatur and Snellville, among others. 

There is still no word on when any Homesense stores may come to metro Atlanta, but real estate sources say it will likely happen in the next few years.  The new retailer - described as being "part of the HomeGoods family" - was launched in 2017 in TJX's home city of Framingham, Massachusetts.   Today, the chain has been expanded to include twenty six stores in nine states.  Homesense is described as having the same kind of "same same but different" relationship that Marshalls has with TJ Maxx, whereby each pair of retailers offer similar but different merchandise.  Company executives believe that like TJ and Marshalls, shoppers will likely shop both Homesense and HomeGoods on a single shopping trip.

On an earnings call early last year, TJX CEO Ernie Hermann said the response to the initial U.S. Homesense stores had been “terrific” and announced plans to open 400 more. “We see an enormous opportunity for growth,” Hermann said. “We believe we are still underpenetrated in home, and we see lots of white space we can move into.”

Later this fall, TJX will open new HomeGoods and TJ Maxx stores at the reinvigorated and renovated Chamblee Plaza on Peachtree Boulevard in Chamblee.  Rack Room Shoes, another off-price retailer not under the TJX umbrella, will open adjacent to HomeGoods in The District at Howell Mill and adjacent to TJ Maxx in Chamblee Plaza.

On opening day, the new HomeGoods on Howell Mill will be open from 8 am until 8 pm.

Are you happy to see HomeGoods continuing to expand in metro Atlanta?  Have you have been to a Homesense store?  What is your favorite HomeGoods find?

Please share your thoughts below  


Anonymous said...

Some home goods are designated as design centers or Premier stores and have higher end furniture and goods that come in every now and then. Buckhead Crossing and Alpharetta are examples of this slightly different format whereas a store like in Norcross Is a regular store. Any word from you or from one of your loyal readers whether Chamblee Will carry the designation of design center or Premier given it is located in the heart of the antiques district in Chamblee. Also that Center is now buzzing with activity after being DOA for so many years. Any word on what they’re doing with the non-renovated wing of the center?

Anonymous said...

The Chamblee home goods doesnt look big enough to be a premier store but I could be wrong. There was a lot of construction activity inside yesterday.
The non-renovated wing is rumoured to have been leased to a Publix Greenwise supermarket concept.

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