Saturday, September 5, 2020

[EXCLUSIVE] First U.S. Outpost for Thai Bubble Tea Franchise to be in Atlanta

A Thailand-based bubble tea business will open their first United States outpost in Buckhead!  Nobi Cha, headquartered in Bangkok, will later this year open a new shop in the Publix-anchored Chastain Square shopping center on Roswell Road in north Buckhead.  In Chastain Square, Nobi Cha will occupy a 1,000 square foot space previously occupied by a Jamba Juice franchise.  The new bubble tea shop will be ideally located, situated between popular restaurants Tacos & Tequilas and Pho Dai Viet.  

According to the Nobi Cha website, there are currently "over 819" locations worldwide.  The eatery's menu includes more that 80 different flavors with hot, cold, premium, and smoothies starting at $3.50.  Comparatively, drinks in the company's home market of Thailand reportedly start at 19 Baht (61 cents US).  

Nobi Cha will be the first bubble tea shop in Buckhead, but is at least the fourth within a few miles on Roswell Road. Local operator teamo tea cafe is located within Parkside Shops shopping center in Sandy Springs with Sharetea in Hammond Springs shopping center at the corner of Hammond and Roswell Road and Gong Cha just north on Roswell Road near Hilderbrand Drive.  

Nobi Cha is the second new eatery to open in Chastain Square during the COVID-19 pandemic.  Atlanta newcomer Sahara Cafe, a Mediterranean fast casual eatery, opened June 1 in the former Starbucks space between Supercuts and Swoozies and has quickly become a neighborhood favorite.  

According to the Nobi Cha facebook page, the Buckhead location is expected to open later this fall and will be the first of several in the United States.  

Are you excited for the opening of Nobi Cha in Buckhead?  Have you ever had bubble tea?  Where else would you like to see Nobi Cha open in metro Atlanta?

Please share your thoughts below. 

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