Thursday, October 8, 2020

[EXCLUSIVE] Crumbl Cookies Secures Fourth Suburban Site

A new location of Crumbl Cookies is coming to metro Atlanta.  The new Crumbl, headed for Lawrenceville, will open in the Home Depot-anchored Lawrenceville Market shopping center near the intersection of Lawrenceville-Suwanee Road and Duluth Highway. The new 1,600 square foot cookie shop opens in place of what was most recently a MetroPCS Authorized Dealer location between MyEyeDr. and Scrubs & Beyond.  The Lawrenceville Crumbl Cookies will be the fourth in metro Atlanta for the Utah-based chain.

Crumbl Cookies entered the Atlanta market earlier this year with their first outpost on Old Milton Parkway in Alpharetta.  A second location followed at the new Sandy Plains Marketplace in East Cobb, and a third opened last month on Peachtree Parkway in Cumming.   

The company was started by cousins and business partners Jason McGowan and Sawyer Hemsley in Logan, Utah in 2017.  The owners of Crumbl began franchising in 2018.  The chain has experienced what some might consider meteoric growth, with 73 locations as of our March report on their entry into the market.  The Crumbl Cookies website now suggests that there are 114 units open in 23 states, up from 11 states in March.

Crumbl's offerings are very simple, with just a few cookie and ice cream options.  

"Each week, our menu rotates to give you 4 different specialty flavors to taste and enjoy. Don’t worry, our famous milk chocolate chip and chilled sugar cookie are always available."

Current cookie options from the rotating menu include Pumpkin Cake and Chilled Twix while current ice cream (Crumbl Cream) flavors include Biscoff, churro and raspberry cheesecake.     

Crumbl makes the mistake? of listing nutrition facts on their website.  Each cookie is TWO SERVINGS!  If you can get past that and have saved up all your "treat" points, their cookies are some of the most caloric, sugar-filled desserts money can buy.  A single "Chocolate Cake" cookie (two servings and pictured above) clocks in at 1,020 calories with 50 grams of fat, 30 grams of saturated fat, 164 grams of cholesterol, 360 grams of sodium, 134 grams of carbohydrates, 90 grams of sugar , and 4 grams of fiber and 12 grams of protein! 

By comparison, a LARGE (20 ounce) Chick-fil-A chocolate milkshake is only 610 calories with 22 grams of fat, 14 grams saturated fat, 90 grams cholesterol, 370 grams sodium, 92 grams carbohydrates, and 88 grams sugar with 1 gram fiber and 12 grams protein.   

The Crumbl Cream nutrition facts are seemingly still a work in progress as each lists hundreds of calories but all zeroes when it comes to fat, sugar, cholesterol, etc. 

Have you been to Crumbl Cookies?  What is your favorite local or chain cookie shop?  What is your guilty pleasure dessert?

Please share your thoughts below. 


Kitster said...

I have visited the Crumbl on Sandy Plains. Nice establishment, friendly people and fantastic presentation. But at between $2.50 and $3.50 a cookie - I will probably not go back. The cookies were fine - but I have had better cookies and much better value at my favorite cookie spot - Aly's Cookies in Perimeter. They have GREAT cookies, better (larger) selection, and better prices. Plus, FREE milk to drink with the cookies.

I usually am in the mood for their cookies on Saturdays - and have to drive right past their East Cobb location (because it is CLOSED on Saturdays) to get to the Perimeter location. But it is worth the drive.

As far as guilty pleasure dessert - forget cookies altogether! I am a Cinnabon guy. Sooooooo good.

KER said...

It feels like cookies are the next cupcake or fro yo bubble, we have so many!

Jodyml813 said...

I tried the Cumming location. Cookies are good but not worth the almost $4 price tag and I about had a stroke when I saw the nutritional information. I think I like Tiff's treats better!!

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