Wednesday, October 28, 2020

[UPDATE] Retailer "Targeting" Mid November Re-Opening of Buckhead South Store

Target plans to reopen its “Buckhead South” store in Lindbergh Plaza in "mid-November," a company spokesperson told ToNeTo Atlanta late Tuesday.  The store, located at 2539 Piedmont Road in Lindbergh Plaza, first opened in 2006 but has been closed for more than five months after it was heavily damaged and looted in May amid protests that followed the killing of George Floyd in Minneapolis.  

The roughly 136,000 square foot store, which suffered fire, water and other damage, has been heavily remodeled.  Several other Target stores in metro Atlanta have received upgrades and updates in recent months and while no company wants their store to be vandalized, the damage gave the Minneapolis-based retailer an opportunity to revamp their store.   

Several Target stores nationwide, among other retailers, were targeted by protesters and looters in the aftermath of Floyd's death.  In Atlanta, another Target at 3535 Peachtree Road in Lenox Marketplace was also damaged and looted but far less severely, and it has long since reopened.  In addition to the Buckhead South store, five other Target stores were closed "indefinitely" in late May as a result of the damage they suffered.  The other stores included the Broadway store in Oakland, CA, South Loop in Chicago, IL, Lake Street and Uptown in Minneapolis, and Washington Square in West Philadelphia, PA.  

The National Retail Federation (NRF) and Prosper Insights & Analytics last week released results of their holiday shopping survey where 42 percent of respondents said they plan to start their holiday shopping by the end of October and another 41 percent in November.  

Online sales have skyrocketed during the pandemic and while the majority (60 percent) of consumers say they plan to purchase holiday items online this year, 44 percent of those consumers plan to use "buy online, pick up in store," making brick & mortar still very important.  

Black Friday, traditionally one of the busiest shopping days of the year, is Friday, November 27, but Target will offer so-called "Black Friday" deals throughout the month of November, with discounts in Home, Apparel & Accessories, Electronics and more, according to its website.  Rival Walmart is introducing so-called "Black Friday" deals on its website November 4, and in its stores on November 7, with additional deals expected in the days that follow.  

Are you excited for the reopening of the Buckhead South Target store?   Do you plan to shop more or less this holiday season versus last?  What one item are you looking to purchase this holiday season?

Please share your thoughts below.  


J said...

I believe this location had just been remodeled prior to its closure.

Anonymous said...

I didn't realize the damage was so extensive, and have trouble understanding how those responsible can somehow think it helps convert people to their cause.

Society really shouldn't tolerate this sort of lawlessness.

Anonymous said...

No one thinks that damage, or the rest that went on that night, helps any cause. Those were low-level domestic terrorists. They were organized, they attacked, and they were not part of the protests.

Of all their attacks that night, the one on that Target was the most random

Anonymous said...

Yes, the remodel was literally completed the week before the attack. I was in the store at 5 p.m. the night things unraveled and remembered thinking, hey they finally finished the remodel and asked the cashier when it has been completed.
Any truth to the rumor that they also used the time to fix the concrete in the parking structure that was also supposedly presenting issues before this happened? Could have also added to the delay in reopening.

Anonymous said...

Sadly Social Justice is more about their idea of Revenge than Justice.

Anonymous said...

There were a lot of military vehicles parked underground there for a long time too and hidden by all the privacy fencing

Anonymous said...

Enjoy what you help create target!

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