Thursday, March 31, 2022

[UPDATE] Whataburger Officially Confirms Eight Locations Planned for Atlanta

This past August, ToNeTo Atlanta was first to reveal that beloved Texas burger joint Whataburger would be making its metro Atlanta debut with a restaurant in Kennesaw.  In the months that followed, we reported on several other Atlanta area Whataburgers including those planned for Cumming, Woodstock, Buford and Dawsonville.  Today, Whataburger officially confirmed a total of eight locations planned for the greater metro Atlanta area.  

"This fall, Atlantans will finally have the chance to sink their teeth into Whataburger’s big flavors and fresh ingredients served up with hometown hospitality," read a release announcing planned restaurants. 

The previously reported locations in Kennesaw and Woodstock are slated to open later this fall, while six other locations are planned to open next year.  

The 2023 openings include: 

503 Lakeland Plaza in Cumming

SEQ Buford Drive and Exchange Drive (at The Exchange at Gwinnett) in Buford 

3321 Lexington Road in Athens

3201 Atlanta Hwy in Athens

100 Pottery Road in Commerce 

15 Wallace Boulevard in Dawsonville

Whataburger's one current Georgia restaurant is in Thomasville, near the Florida state line.  

“The Atlanta area is a great location for Whataburger, and we couldn’t be more pleased to make our entry into the community with our Kennesaw restaurant expected to open this fall,” said Market Leader Jon Barideaux, a 17 year veteran of the brand. 

A series of Atlanta area events will be held to celebrate the new restaurants, beginning with the Kennesaw groundbreaking on Wednesday, April 6.  

Whataburger plans to hire 180 employees at its first restaurant in Kennesaw. Hiring for an Operating Partner and Managers is ongoing. Team Leader and Team Member hiring is set to begin this summer. Whataburger plans to employ more than 1,400 at area restaurants by year end 2023.

Are you excited for the debut of Whataburger in metro Atlanta?  Are you disappointed that there are currently no Whataburger restaurants planned for inside the perimeter (ITP)?  What is your favorite menu item at Whataburger?

Please share your thoughts below.  

18 comments:

Anonymous said...

Nothing even close to the city. Are people really going to drive 30 miles outside of Atlanta to get a burger when great burger joints abound intown?

sunshine said...

Disappointed none on the southside :(

Anonymous said...

Good luck finding employees...fast food struggling to stay open with staff shortages as it is.

Anonymous said...

Did I misunderstand re: 180 employees for 1 fast food restaurant? No way. Thats enough for 3-4 restaurants depending on volume, etc.

Alanna said...

I'd be very surprised if the Woodstock location is open by the end of the year. I drove past it this morning on my way to work. The medical building is still standing, and it appeared to have patients entering and leaving. Closing those medical practices, demolishing the structure, clearing the site, building the Whataburger, staffing it, and opening? Seems like it might take a bit longer than 9 months. But who knows?

(As a 4th-generation Texan who moved to Atlanta in '99 but visits family in Fort Worth several times a year, AND who works ten minutes from both the Kennesaw and Woodstock locations? I really hope I'm wrong! I want a breakfast taquito NOW.)

Ham said...

These are all growing communities with many school aged kids that will love those jobs. I also suspect the competition from other restaurants will be less, residents will love another "dining" option and operating cost will surely be less. So, this is probably a good strategy it will be interesting to see when or even if they move closer in to Atlanta.

Unknown said...

They need a location closer to the city of Atlanta!!!

Anonymous said...

@Anon MArch 31, 2022 at 11:21AM:

I don't think Whataburger is hoping that people from the City of Atlanta are going to drive to these places. They feel the surrounding areas can support them and they don't have to pay the ridiculously high rents charged in the urban areas.

Unknown said...

Are they planning to open any restaurants actually in Atlanta?

Unknown said...

None in DeKalb or Atlanta wow

savoy6 said...

Already driving 2 hours to leeds Ala. for them..

savoy6 said...

Much of those employees will train at the first location, then be used as Cadre to staff up the other ones..

Patricia said...

SSSooo very excited!

Anonymous said...

Two in Athens but zero in Atlanta and DeKalb? Well, we like it here. Hope y'all come by sometime and set a spell.

Anonymous said...

Anon 04-02 @ 1:54, bullet shields are costly in Atlanta.

Anonymous said...

Alpharetta/Roswell or anything in North Fulton would be good too.

Skrybe said...

Nice. One will be right up the road from me in Buford. Can't wait!

Anonymous said...

How about one in Newnan/Peachtree City? Do they not know how many Texan transplants live in this area? Hell, I'd single handedly keep their lights on.

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