Tuesday, January 4, 2022

[EXCLUSIVE] Whataburger Follows Culvers' Lead in Dawsonville Debut

In August, ToNeTo Atlanta exclusively broke the news that Whataburger's metro Atlanta debut would be in Kennesaw.  In October, we shared the news that the company also had sites in Cumming and Woodstock identified for new restaurants.  On December 23, we shared news that Whataburger had a site in Buford in development.  Now, we are pleased to confirm another site the chain has in its Atlanta-area pipeline.  

A new Whataburger restaurant will open near the North Georgia Premium Outlets in Dawsonville.  The freestanding restaurant will open alongside the recently opened Miller's Ale House, just off Dawson Forest Road, in an outparcel of the large Kroger Marketplace-anchored Dawsonville Marketplace project 

The new Whataburger will be just under a mile from where Prairie du Sac, Wisconsin-based Culver's, another hugely popular regional burger chain, made its Atlanta area debut in 2016.  

As Whataburger has done in several other newly announced markets, the chain typically waits for several leases to be executed before announcing the new market so that they can make the biggest media impact.  That said, now with five locations confirmed and another rumored in Snellville, a formal announcement of the chain's Atlanta entry is likely to occur soon.  

Are you excited for the opening of Whataburger in metro Atlanta?  If Whataburger were able to secure a site inside the perimeter, where do you think that should be?  Do you think Whataburger serves the best fast-food hamburger?

Please share your thoughts below. 

7 comments:

Anonymous said...

So excited to have ANOTHER whataburger to come in the metro area!!! absolutely the best burger in town and the honey butter chicken biscuit is delicious! hoping they start construction SOON

Anonymous said...

You have reported multiple times that Whataburger will make its Atlanta area "debut" soon. In fact, the first Whataburger in the Atlanta area was back in the late 80's-90's. It was at McFarland Rd. and Hwy. 9, just north of Alpharetta and close to Milton. Licensee was John Garland, who also operated multiple Applebees in the Houston, Tx. area.

waideja said...

Dunwoody is in dire need of fast food...

Anonymous said...

Thank you, thank you, thank you! I'm always telling people this!

Anonymous said...

@waideja - true statement!

BigRedDogATL said...

Just what the metro Atlanta area needs, another over-priced mediocre fast-food burger place. Nothing healthy on the menu. Bland taste of factory processed food. And enough packaging materials for the food that will choke our environment in fill up the landfills. All these burger places aren't needed. Where are the good seafood and salad options?

Anonymous said...

Well, it may not be for everyone - I'm guessing vegans aren't their target markete, but it's good to have a lot of options and the best ones will flourish. I don't think Dawsonville is a prime area for a salad or fresh seafood place. I think Fish Tales has seafood as long as you like it deep fried...

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