Saturday, May 28, 2022

[EXCLUSIVE] Atlanta Bread Returning to Perimeter Market

After a nearly three year absence, Atlanta Bread is returning to the Perimeter area.  ToNeTo Atlanta has learned that an existing Atlanta Bread franchisee has leased a roughly 2,600 square foot space in Perimeter Town Center (6115 Peachtree Dunwoody Road) to open a new bakery cafe.  

The restaurant space, located alongside the upcoming El Azteca, was most recently occupied by Garlik Mediterranean.  According to Wendy Waller of Wendy Waller Real Estate Brokerage, who handles leasing on behalf of Atlanta Bread, the lease for the new space was signed in 2021 but supply chain challenges have slowed the buildout.  

A representative from property manager Ackerman & Co. which handles the center's leasing, indicates that El Azteca is expected to open "in June" followed by Atlanta Bread later this summer.  

Established in 1993 as a single restaurant in Sandy Springs, Atlanta Bread grew to become a dominant player in the bakery cafe space with more than 160 restaurants at its peak in 2004.  After years of closures, ill-advised side ventures and several lawsuits, the chain was down to 74 locations in 2012 and has today shrunk to just 14 locations, according to its website.  The chain's original Perimeter area location, a 3,866 square foot space in Perimeter Pointe ( 1155 Mount Vernon Highway), closed in 2019.  

The greater metro Atlanta area is littered with former Atlanta Bread locations - Farm Burger Buckhead, Fresh To Order Decatur, MOD Pizza Cumming - but the chain also opened a new location in Dawsonville in 2020.  

Atlanta Bread's chief rival Panera [Bread], has in recent years closed both of its Perimeter area locations, first in Perimeter Mall, at the end of 2018 and more recently at Ashford Lane (fka Perimeter Place), at the end of 2021.  

Are you excited for the return of Atlanta Bread to the Perimeter area?  What is your favorite bakery cafe in metro Atlanta?  Where else would you like to see Atlanta Bread open?

Please share your thoughts below.  


Ham said...

Yes, I think this is a nice lunch option. I liked the Panera that recently closed the salads were decent and the location was nice.

Anonymous said...

this may be a good location for Azteca because the space there is known for Mexican and it is kind of a destination type location whereas the Atlanta bread is going to be a horrible location because they rely on foot traffic and there is no foot traffic in that location - The sub shop and separately the sandwich shop never survived so i don’t see how Atlanta bread will do any better - The real estate agents always promote how many office workers and daily cars are in the vicinity however with they dont reveal to these new tenants are that the large campuses like Cox Enterprises and State Farm and the like that are nearby all have huge cafeterias inside of the campus so very few people actually leave the campus to go to lunch unless they’re running chores

Anonymous said...

Azteca will also have a loser location there. Uncle Julio's couldn't make it there, and there is a lot of established competition for Mexican food nearby, including another Azteca less than 2 miles away. Word on the street is they have not opened yet because they have serious issues getting licensed and tax issues.

Anonymous said...

Love Atlanta Bread Company and hope they do well in this location. I always preferred because they offered a gluten free option The Panera bread nearby has gone down hill recently.
I do hope this location for El Azteca has better food.

Anonymous said...

This Atlanta Bread will rely on catering , as the former one did.

Anonymous said...

Is that El Azteca actually happening? The article about the "upcoming El Azteca" linked to is from June 2021 and said the El Azteca would be opening in September. It's now June 2022 and it's still not open.

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