Thursday, February 16, 2023

[UPDATE] Phipps Plaza Lands Balmain Boutique, Expects Food Hall to Debut in April

Phipps Plaza recently confirmed a host of new retailers it has added to its luxury lineup.  Nearly all of the stores Phipps Plaza owner Simon confirmed were those ToNeTo Atlanta had previously reported, with the addition of French fashion house Balmain, which will make its metro Atlanta debut.  

The release did not reveal the sizes or locations of any of the stores (and the mall refused to provide them), but based on "coming soon" signage, most are believed to be located in either the Saks Fifth Avenue or new Nobu wings of the mall.  

Alexander McQueen, which ToNeTo Atlanta exclusively reported was opening in the mall this past July, is, according to retail sources, just days away from opening, but Simon said only that it will open "in 2023."   

Brunello Cucinelli, which is relocating from Buckhead Village District, is also opening in the mall in a portion of the old Jeffrey boutique in the Saks wing.  ToNeTo Atlanta first reported on the planned relocation of Brunello in February 2022.  The Italian fashion brand is known as the “king of cashmere."

Dior, ETRO and Jimmy Choo are also relocating their existing Buckhead Village District boutiques to new stores at Phipps Plaza, with Jimmy Choo's opening marking its return to the mall following their move from Phipps to Buckhead Village District in 2014.  

Cartier, as ToNeTo Atlanta first reported this past December, will relocate its longstanding boutique from the Luxury Wing of Lenox Square to a first floor space in Phipps Plaza. 

Zegna, too, will relocate their existing boutique from the Luxury Wing at Lenox Square to Phipps Plaza. Signage at Phipps indicates that unlike other luxury brands, Zegna will actually be located outside the mall itself, in a lobby space of the new Novelis office tower adjacent to the green, close to where Hermes will open in 2024.  Hermes, seen by many as the anchor of Buckhead Village District, previously operated a store in the Luxury Wing of Lenox Square.  

Fendi, which is coming soon to the Saks wing, will continue to operate their existing store in the Luxury Wing at Lenox Square with the new Phipps boutique offering a more curated product mix.   

Zimmermann, a luxury Australian fashion brand, will also make its metro Atlanta debut with a boutique planned for the Nobu wing in a space most recently home to White House Black Market.   

Elsewhere in Phipps Plaza, locally owned Beto's Tacos hopes to open in early March on the mall's third floor.  The new Beto's, the fourth in metro Atlanta, will open in the former Moe's Southwest Grill and offer a variety of authentic Mexican fare.  

April is expected to bring the debut of "Citizens" culinary market from Miami-based C3 (Creating Culinary Communities), a new food hall in the lobby level of the Life Time Athletic building.  Citizens, described as "a foodie's playground," is expected to include a line-up of C3’s "fan favorite brands" such as Umami Burger, Krispy Rice, Sam’s Crispy Chicken, Kumi, Sa’Moto, EllaMia, Cicci di Carne, Plant Nation, El Pollo Verde, Stonie Bowls, Frankly by Snap-O-Razzo, Tastemade Me Tacos, Citizens Pizza and more.  

In addition to the retail news, Lego Discovery Center is slated to reopen March 31 on the third floor of Phipps Plaza.  The entertainment facility closed this past December to complete a huge renovation and refresh to update the attraction which first opened in 2012.  

Paradise Grills, a Florida-based retailer of outdoor grills, was to have opened on the second floor of the mall this past fall but signage announcing the opening now simply says "coming soon."  

Are you excited by the changes planned for Phipps Plaza?  What retailer or restaurant are you most looking forward to?  What would you like to see open at Buckhead Village District in place of the soon to be vacant spaces?

Please share your thoughts below.  

17 comments:

Anonymous said...

Will any of the new retailers offer designer bullet proof vests?

Anonymous said...

Why offer bullet proof vests? There aren't shootings at Phipps there were at Lenox, but that has disappeared over the past year. I wonder what tenants Buckhead Village will line up with so many tenants moving? That area was the most posh part in Atlanta for shopping.

Anonymous said...

They should consider offering a glass repair company on site to fix your busted window . . .

Anonymous said...

lol

Anonymous said...

Will any of the new retailers offer designer bullet proof vests? OK, I was right. I assumed that I would feel racist after typing that out, and I did. I wonder if the original poster did too.

Anonymous said...

So you had the same concern, huh?
A bullet proof vest does not consider the race of the shooter.
You cant's get to Phipps or Lenox without traveling through parts of Buckhead.

Anonymous said...

What is racist about acknowledging that Lenox and Phipps have become two of the most dangerous malls in the country? I have never heard of another mall with metal detectors and K9 units. That's insane. Are we supposed to pretend things are great in Buckhead to be politically correct?

Anonymous said...

“Racism” TRULY is Realism!!!

Anonymous said...

That’s a huge assumption backed by nothing but the couple of incidents you hear on local news and blogs…….literally

Anonymous said...

I can only imagine the amount of self satisfaction that the anti-Buckhead person feels when they comment on this site. Maybe go outside and and take a walk or talk to someone and look them in the eye rather than play keyboard warrior. But you got us to respond to you so congrats in that respect.

Anonymous said...

Lenox and Phipps clientele has drastically diminished, in 2013 the average income of a shopper at Neiman Marcus was $130,000. Now it’s not even $80,000, they also have had to alert us to a high number of people trying to return counterfeit merchandise. And we all know who’s shopping at Lenox now it’s no big secret and it’s not racism, it’s reality.

Anonymous said...

@February 19, 2023 at 11:40 AM - Except they're not? Crime at Lenox and Buckhead in general is down to pre-pandemic levels now. There was a spike after COVID but it's gone now.

Anonymous said...

It's truly fascinating (/s) that these same type of comments don't appear on the Facebook page.

Anonymous said...

You could land a helicopter on the parking deck.

Anonymous said...

If you must ask… Obviously, crime statistics are not racist; they are facts. However, no one who jokes about needing a bulletproof vest at Phipps is envisioning a white person holding them up.

Anonymous said...

I thought the comments were screened before approval

Anonymous said...

So why don’t you just say “black people”?

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