Tuesday, April 4, 2023

[OPENING ALERT] Chick-fil-A Opening Unique New Restaurant in Brookhaven

Chick-fil-A has announced it will open its highly anticipated new location in Brookhaven Thursday April 13.  The new Chick-fil-A will open in place of the longtime Hudson Grille at 4046 Peachtree Road in Brookhaven Station.  ToNeTo Atlanta was first to report on the Atlanta-based chain's plan to open in the roughly 8,100 square foot space about a year ago.  

Due to both its location and limitations of the City of Brookhaven, the restaurant will not have a drive-thru and is instead referred to, like the Terminus location in Buckhead, as "In-Line."  The focus of the new Brookhaven restaurant will be on dine-in, delivery, catering and takeout orders.  The new Brookhaven restaurant will also offer an indoor playground and meeting space.  

In 2012, Atlanta-based Chick-fil-A had sought to open a traditional restaurant in place of a portion of the former Hastings nursery at 3920 Peachtree Road, about a half mile from Brookhaven Station.  The proposed Chick-fil-A and a Chase Bank, both with drive-thru features, were panned by the City of Brookhaven and ultimately neither happened.  Instead, Wood Partners, an Atlanta-based multifamily developer, recently opened Alta Porter on Peachtree which brought 283 apartments to the five acre site.

The new restaurant will celebrate its opening with a "ribbon cutting" with officials from the City of Brookhaven on April 12 but will not offer the company's popular "First 100" promotion.  

"We have temporarily moved away from hosting our traditional First 100 event at new restaurants. Instead, we are providing free Chick-fil-A meals for a year to 100 people who are making an impact in our local communities."

Data released in 2022 indicates that average unit volumes for traditional freestanding Chick-fil-A restaurants (with a drive-thru, outside of a mall) reached a record $8.1 million per store in 2021, an increase of 14.7 percent over 2020.  

The new Chick-fil-A in Brookhaven will likely be similar to the planned Chick-fil-A at 777 Ponce de Leon Avenue near Ponce City Market.  ToNeTo Atlanta reported in March 2022 that popular wing joint Dugan's plans to "move" to Northlake, at which point its current Ponce de Leon restaurant will be rebuilt as a Chick-Fil-A catering, takeout, and delivery oriented location without a drive-thru.   

Jerry Goebeler, current owner/operator of the Chick-fil-A on Roswell Road in Chastain Park, will also operate the upcoming Brookhaven Station location.  Goebeler, a Brookhaven area resident, joins a small but growing list of operators entrusted with multiple Chick-fil-A restaurants.  Local examples of multi-unit Chick-fil-A operators include Brad Spratte (Tucker and Northlake), Mark Reed (Terrell Mill and Windy Hill) and John Diamond (Howell Mill and West Midtown).  

Jamerian Myles, current operator of the Chick-fil-A at Glenwood Place in Grant Park, will become a multi-unit operator later this summer when the new Chick-fil-A at Boulevard and Ponce opens.  

In Brookhaven Station, Chick-fil-A joins eateries Mellow Mushroom and Wingstop, as well upcoming locations of Fox Bros. Bar-B-Q and Chopt Creative Salad Co., both of which are expected to open later this summer.    

Are you more excited for the opening of Chick-fil-A or Fox Bros. in Brookhaven?  What is your favorite chicken chain?  Are you excited for the return of the Watermelon Mint Lemonade?

Please share your thoughts below.  

30 comments:

Anonymous said...

I’m fine with any new chick fil a but that parking lot is awful and is only going to get worse with those tenants coming in.

Disneypal said...

Both the Chick-fil-A and the Fox Bros. are going to be great additions in the area. I admit, I am bit more excited about Fox Bros. because I love BBQ!. I'm not a fan of flavored lemonades, but I love CFA's regular lemonade.

cowisbetter said...

is this a cfa hq big brain experiment? is the power of cfa nugs stronk enough to persuade people to suffer through the traffic in/out of this location? puuuure masochism just for the chikinz!!!

Anonymous said...

Parking was terrible when it was Hudson. I can’t imagine how bad it will get.

Anonymous said...

Yes, that parking lot is terrible and it has always been terrible. That lot stays full even when several restaurants it serves are closed. The increased vehicle traffic these restaurants will bring will add to the congestion, especially on Brookhaven Drive because there is room for only 3-4 vehicles waiting for the horrible light at Peachtree/Dresden/ Brookhaven Dr. Good luck to CFA, Fox, Chopt, et. al - but it's gonna be a mess. I predict lots of patrons will decide it's not worth the hassle to go there and each of those businesses will see lower sales than their other locations.

InAtl said...

Thank goodness no drive thru. The Chick Fil A in Chamblee has a 2 lane drive thru but you have to walk past the dumpsters if you want to walk in. and the 2 lanes are a disaster, people ideling needlessly using gas and polluting the air. I am more than happy to not go to Chick Fil A. though this location will be near the insane propsed Brookhaven City Hall that they are budgeting at 78 MILLION dollars. And that just houses Administrative jobs and the city manager. Police and the other departments with staff are housed elsewhere. Chamblee just completed a very nice city hall for 17 million. And they are funding the city hall by taxing lower income housing but not the rest of the housing in Brookhaven using Redevelopment Bonds that historically were associated with addressing blight. How this hasn't gotten press is beyond me.

Anonymous said...

That parking lot is a nightmare for that kind of volume! Good luck! I'd drive further to the next one.

Anonymous said...

That Chick-fil-A concept sounds great. Fox Bros also. But I won't be going to either one. I don't understand why businesses disregard the terrible parking lot situation there.

Anonymous said...

Hopefully, ordering on the app and having dedicated spaces for pick up will help with traffic.

Anonymous said...

My first thought.

Anonymous said...

Simply replacing Hudson Grille will be an improvement.

Anonymous said...

I would be excited about all three if there was parking. I likely won't visit any of them.

Anonymous said...

This Chick-Fil-A has been nothing but a pain in the butt for other restaurants in that development. I have been in constant contact with a councilwoman (who has been great), but as a frequent MM customer- I have seen how they have had no regard for the other businesses. Mellow Mushroom has had to close MULTIPLE times because this Chick-Fil-A does not care about their neighbors and keep making amateur mistakes with construction. I do a lot of good in my community and for multiple nonprofits, but I am not sure I would take one of the 100 meals even if I were chosen because I am so against the blatant disregard for others that they have continuously shown.

Anonymous said...

That location should, but will not get a lot of the neighborhood walking to that store. We Atlantans do not like to walk.

Anonymous said...

Agreed, Brookhaven residents must not be paying attention but I’m sure they will complain once they realize what the career politicians have done.

Anonymous said...

You forgot another multi unit operator in Jason Bilotti who owns the Vinings location and the West Paces Ferry location

Anonymous said...

You forgot another multi unit operator in Jason Bilotti who owns the Vinings location and the West Paces Location

Anonymous said...

A Whataburger would have been more welcome here!

Anonymous said...

Parking will be challenging.

Anonymous said...

If there’s no infrastructure to support a drive-through, how can they believe there’s infrastructure that is sufficient to support ingress and egress for parking, or for parking itself? I believe this location will become a magnet for transient types reliant upon Marta for shelter. I believe the parking lot Will be a magnet for break-ins. While the lot gets full from some existing tenants, it’s all very low-key. Chick-fil-A and the barbecue puts the spotlight on this center. If you pay close attention which most people don’t, but if you do, even the little Chinese restaurant the McDonald’s even the little Jersey, Mike’s and Kroger all magnets for transient, and the mentally ill. All I can think of is that between Chick-fil-A and the city that they’re trying to keep these types on this lower end of Brookhaven and Marta so they could stay away from the golden Chamblee Chick-fil-A and away from the rest of golden Brookhaven. If you put a shiny object somewhere People will be attracted to it as opposed to the next best thing. I wish them all the luck, but I have recently fallen in love with super Chix located at the new Publix marketplace center on Ashford Dunwoody. And yes, Brookhaven is very golden and I am a very proud resident of Brookhaven. City hood what is the best thing that could’ve been done and Brookhaven and they did it. Many folks consider Brookhaven the new dunwoody other first consider Brookhaven, the new Buckhead and I run an article History article that stated Brookhaven used to actually be part of Buckhead which I don’t think many people knew that. Chamblee has done great to attract new business and construction on the retail and commercial side, my only hope is that Brookhaven will finally catch on and do the same.

Anonymous said...

Imagine the residents of historic Brookhaven clutching their pearls and rending their garments when car after car blocks Brookhaven Dr NE so no one can pass. The short sightedness of the City of Brookhaven is exactly why I voted NO against the city and the incompetent leadership then and now.

Anonymous said...

Dugans is moving to Stone Mountain, not "Northlake" as Previously Mentioned

Anonymous said...

CFA has always been a notorious neighbor. Should have put a Hookah Bar in that spot instead. They're not even open on Sundays!

Unknown said...

I look forward to seeing what is done about parking problem. Building a park deck??

Anonymous said...

OMG Dugan is moving, it's not gonna last in Stn Mtn

Anonymous said...

parking problem exists bc people use that lot to park their cars while they exercise around the golf course not eat a the restsursnts- cars with bike racks sit there for hours and hours.. if the complex changes that policy (and they will) it will help some

Anonymous said...

As usually no one takes into consideration parking- and traffic that is a real problem to the neighbors

Anonymous said...

If I am not mistaken, that corner is where the old Farmer John's fried chicken restaurant once stood. It was an all-you-can-eat buffet place featuring KFC and Pepsi. I believe it was ten bucks a person. My family only ate there a couple times.

Anonymous said...

A lot of the comments are about parking. I have yet to see one CFA that had decent parking. At least the is on eon Brookhaven won't have a drive-thru making the parking even worse.

Anonymous said...

This is posting under Brookhaven Town on Long Island, New York - The Town does mot have any “cities”, but has had a Chick-Fil-A, in Port Jefferson Station for years and I hear others are planned.

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