Monday, July 1, 2024

[ALERT] Deep Roots Wine Market & Tasting Room Coming to Chamblee

A new wine market and tasting room is headed to Chamblee.  Deep Roots Wine Market and Tasting Room, a local business with existing locations in Roswell and Woodstock, is coming to 5348 Peachtree Road in Chamblee for their third location.  

The new location will be the first to operate as a franchise with local resident Lynn May Hale the business's first franchisee.  

Founder Dana Gurela, a Georgia native, fell in love with wine on a trip to Napa in 2009 and spent five years in California working in sales for several wineries.  She also attended the San Francisco Wine School where she obtained her California Wine Appellation Specialist® certification.  

Gurela, along with her husband Todd returned to Atlanta in 2017 and opened the original Deep Roots Wine Market & Tasting Room on Canton Street in Downtown Roswell in 2018.  The couple added a second location on Chambers Street in downtown Woodstock in 2023.  

The new Chamblee location will open in a small strip center and replaces Fountain of Beauty Med Spa which most recently occupied the 1,760 square foot space.  Notably, Deep Roots will be located between Himalayas Indian Restaurant and ZenTea Co. 

Hale, currently Managing Broker at Hale Atlanta Brokers, a position she has held for 20 years, was announced as the company's first franchisee this past April but only recently were plans for the space put out to bid for construction to commence.  

 "I am so excited to bring Deep Roots to Chamblee! As resident of the Brookhaven/Chamblee community for the last 8 years, I’ve watched the Chamblee entertainment district explode, and there are so many more great things coming to the area. I’ve been an entrepreneur since my 20’s, and this new venture is the most exciting yet. Combining my love of wine with my love of community is a dream come true. I am so looking forward to bringing the Deep Roots brand ITP!” Hale said of her decision to open her own Deep Roots.  

According to Gurela, "The name Deep Roots recognizes the vines' struggle to survive in the vineyard and the connection to family here in Georgia."

Deep Roots Chamblee is expected to open this fall. 

Have you been to either of the existing Deep Roots locations?  Are you excited at the idea of having a wine market and tasting room in Chamblee?  What other types of businesses would you like to see open in Chamblee?

Please share your thoughts below. 

7 comments:

Anonymous said...

I have loved downtown Chamblee's growth over the past few years, calling it a "strip center" is underselling it a little bit. There is another wine market opening across from Hopstix as well. Really looking forward to the continued growth of the area!

Anonymous said...


I agree, The, unique and quaint persona of collectively the entire downtown Chamblee, they’ve done a really good job with it., a mix of very modern apartments and very old commercial locations opposite the railroad tracks which is really nice for an evening, stroll and dinner and drinks if that’s what you’re into.

That said, in one of the new apartment buildings facing Chamblee dunwoody near the railroad tracks has a new restaurant called SabaRaba Which means great grandfather In Hebrew. They in their own words offer Israeli street food and pita, laffa, Schnitzel, falafel, grilled chicken, etc., etc., with the most authentic falafel and fresh Israeli salad. Some of these Mediterranean centric restaurants are OK but if you want to taste of literally street food from Israel, this is the place to go. They also have a location in Sandy Springs on Hammond Drive in an old shipping container. For $10 you can get a pita that is so fresh and stuffed with falafel that is not greasy with the freshest Crispest Israeli salad and fresh Tahini and hummus some kind of micro gourmet pickle slices and jalapeƱo pepper. It’s the best falafel sandwich you’ll get for $10 anywhere.

Anonymous said...

One can get an even better Falafel in Chamblee at Ely's Pita off of Peachtree Blvd. Costs less than $10 too.

Anonymous said...

On the rare occasions they’re open!

Anonymous said...

Sooooo, a wine shop is using imagery of people who are of the Islamic faith on the side of their building? Pandering to the left ideology? What does the Quran say about alcohol? Drinking alcohol is considered haram, or forbidden, in Islam. As proof of the prohibition, Islamic scholars and Muslim religious authorities typically point to a verse in the Quran, the Muslim holy book, that calls intoxicants “the work of Satan” and tells believers to avoid them. So then WHY would this shop use such advertising? Someone who is of the Islamic faith is NOT going to shop in such a specific store.

Anonymous said...

“I know stuff. I can point it out. Look at me. I’m smart! I said this because I care about desecrating religion.”

Anonymous said...

The wine shop is in a strip down the street from that mural. The mural is on the old city hall, so it has nothing to do with that shop.

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