Cookie chain Tiff's Treats has closed its Buckhead outpost. The cookie shop, located in the street level of Hanover Buckhead Village apartment highrise, opened in June 2018 and marked the Austin-based chain's 40th location overall.
According to the Tiff's Treats website the company has today expanded to more than 80 locations as well as 75 more "delivery only" locations that seem to leverage ghost kitchens to expand the brand's reach to new markets. This model has enabled the cookie business to serve smaller markets like Athens, Columbus, and Savannah, as well expensive markets like Newport Beach, Beverly Hills and downtown Los Angeles.
Tiff's cookies' price has in recent years increased significantly from $1.25 per cookie to now $2 per cookie, a 60 percent increase!
Crumbl, once the darling of the cookie industry, has experienced some growing pains of its own this past year. After skyrocketing from one location in 2017 to more than 1,000 as of earlier this year, the chain has seen several locations close and revealed some troubling numbers in its latest FDD (Franchise Disclosure Document).
One of the closures was in metro Atlanta where a shop that opened along Peachtree Parkway in Johns Creek/Suwanee in May 2023 had closed by last October after just six months in business!
The brand's AUV (Average Unit Volume) was $1.16 million in 2023, down from 2022’s $1.8 million, a 36 percent decrease year over year. According to the FDD, per-store net profit was $122,955 in 2023, a staggering 58 percent decrease from 2022.
Back in Buckhead, the roughly 2,000 square foot former Tiff's Treats space is not yet actively being marketed for lease, but the property did recently welcome "Bite More," a new eatery that looks a lot like an upscale American Deli. Bite More replaced Recess which itself had replaced original tenant Cafe Posh.
Are you surprised that Tiff's Treats closed its Buckhead cookie shop? Who in metro Atlanta do you think makes the best cookies? What would you like to see open in place of Tiff's Treats in Buckhead?
Please share your thoughts below.
21 comments:
Zero surprise it closed. There’s never a soul there. I’m surprised it lasted as long as it did. Tiff’s isn’t good. I live down the road and if it was an Insomia Cookies, I’d go all the time.
Parking was the main issue there.
Yeah... Bite More is possibly the worst name for an establishment in retail history. They'll be next. Then, time for a yogurt shop that will shutter after 8 months. Rinse, repeat.
The OG Ali’s Cookies East Cobb
Honestly, the Great American Cookie Company had the best cookies. Basic, ooey gooey, simple. I just feel these new upstarts are changing the cookie to some fru fru treat that appeals only to a certain type of consumer.
And at a certain price point, you start to just consider paying the same amount for a whole bag of Oreo's or Chip's Ahoy and calling it a day.
I like Tiff's, but it's cookies. Just not going to purchase cookies like that regularly. I don't know how any of these places stay in business. I suppose marketing people buying them in bulk to deliver to their customer's offices? That's when I would typically eat them.
Buckhead could use another pop-up Halloween store.
No wonder Crumbl is failing, too expensive at $5 a cookie.
No wonder Crumbl is struggling, $5 a cookie is ridiculous.
Tiffs are the best cookies but that location was hard to get to and parking was a challenge. Maybe they were betting on foot traffic.
I haven't tried any of the cookies places. Luckily none are close to where I live so no temptation there. I would definitely not want to get one of those boxes of Crumbl cookies cause it would be hard not to try them all.
Bake it yourself. Better that way.
Agree - I'm perfectly happy with the Great American Cookie Co.
Alli's Cookies are great. I don't think Crumbl is that bad but they've gotten very big very fast and some of their outlets are poorly ran
I like cookies but I'm not going to drive somewhere just for cookies. They should also offer cupcakes and simple other treats.
Agreed with the poster who stated that after a certain price point, just buy a bag of cookies at the grocery store. But on that note, Publix Greenwise oatmeal raisin and chocolate chip are the best cookies I've ever eaten
But they won’t deliver warm cookies as a gift to anyone in the area. And they are working with frozen product now that they heat in store, since the late 90’s
Any business located in the ground floor of a high rise and that has no parking within view of the front doors of the business is going to have a rough go of it.
yes, this
Crumbl is failing because of awful customer service. If you have a question, they ignore you. You can stand there looking at them and they pretend you aren’t there, then get annoyed if you say “excuse me, can I ask a question?” They want you to use their touchscreen do-it-yourself system and keep your mouth shut.
No, that
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