2025 may finally bring metro Atlanta its very first Homesense store! Well-placed retail sources have told ToNeTo Atlanta for weeks that Framingham, Massachusetts-based TJX Cos., the parent company of Homesense, plans to bring the off-price home furnishings retailer to Alpharetta in 2025. We were this week able to confirm the news.
The store's location and identity were confirmed by a "City of Alpharetta Inspection Card" that named Homesense in the window of the former Bed Bath & Beyond. ToNeTo Atlanta also noted a now "filled" job posting on the TJX Cos. corporate website for an Assistant Store Manager "NSO [New Store Opening] Homesense in Alpharetta."
Having visited one Homesense store, the concept would best be described as the yin to HomeGoods' yang. The two have a symbiotic relationship in the same way shoppers visit both TJ Maxx and Marshalls for similar but different reasons. Homesense, in our visits, seemed to have wider varieties of lighting and home decor but less food and small goods than HomeGoods stores.
In North Point Marketcenter Homesense joins fellow TJX Cos. (NYSE: TJX) brand Marshalls with other sibling brands TJ Maxx and HomeGoods in nearby Mansell Crossing. Sierra, the only other TJX brand not yet in Alpharetta, came to Georgia in 2024 with a store in McDonough, but it's unclear whether any metro Atlanta locations are planned.
ToNeTo Atlanta first reported on Homesense in 2017 ahead of the company's initial launch in the U.S. Nearly six years later, in April 2023, we shared the news that TJX was looking to finally open their first Atlanta area Homesense store in Suwanee/Johns Creek. Ultimately, the company decided to open that store as a HomeGoods instead.
This past March we exclusively reported that TJX was bringing a Homesense store to Kedron Village in Peachtree City. It reportedly still intends to do so, albeit later than planned. Although the company has never responded to our multiple attempts to elicit answers to the opening delays, one theory is that TJX wants to open several stores in the market at one time and may have delayed the Peachtree City opening to get the Alpharetta and perhaps at least one other deal done.
The upcoming closures of hundreds of Big Lots, Party City, and potentially JOANN stores in addition to select Market by Macy's stores [including one in Johns Creek Town Center] could provide plenty of opportunities for TJX to grow Homesense and its other brands.
Suffice it to say that if the Peachtree City and Alpharetta stores don't open by this upcoming fall, something must be terribly wrong.
Have you ever been to a Homesense store? Are you excited about the opening of Homesense in Alpharetta? Where else in metro Atlanta would you like to see a Homesense store open?
Please share your thoughts below.
4 comments:
Good. That Bed Bath Beyond was a horrible, terrible place filled with rude employees and too much stock crammed all over everywhere and a clueless old manager.
I hope I don’t sound like an idiot, but the target that sits next to it should’ve leased the space and expanded on the store as it’s small and lacks sufficient space to accommodate every need. But I am excited to see what homesense is all about!
TJX is a company to always watch. As a stock holder the info you are requesting from the TJX brands is available and published. Today trading at $124.77 is an example of its growth in all of their brands. The Sierra location in McDonough seems to be in the wrong ATL market area. I have been there and the pricing does not compare or match larger National companies selling similar merchandise. It is definitely geared for a NW or Mountain regions in US. Or a higher market than where’s it’s located.
Upper Westside Atlanta would be a great location
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