Jack in the Box will finally pop up in Georgia. The San Diego-based burger chain announced plans in June 2024 to enter Georgia with 15 units as part of its "strategic expansion across the Southeastern United States.”
One of the company's first locations appears to be planned for Hinesville in greater Savannah. According to planning documents, Jack In The Box will open at 708 West Oglethorpe Highway where it will convert a 2,400 square foot building constructed in 2023. The "new prototype" building was constructed for Hwy 55 Burgers Shakes & Fries, a North Carolina-based chain that closed the restaurant early this year shortly after it filed for Chapter 11 bankruptcy.
Related: Wawa's Georgia debut includes two locations in Hinesville.
Warner Robins Growth, a Facebook page covering the Warner Robins community, indicated Saturday that another new Jack in the Box is planned as part of a multi-tenant development along North Perry Parkway near its intersection with Houston Lake Road in Perry, in greater Warner Robins.
A post to the Jack in the Box website on May 13, 2025 titled How to Open a Jack in the Box Burger Franchise in Georgia, lists the following cities as areas that the company's franchise development team is primarily interested in:
Atlanta, Columbus, Athens, Sandy Springs, South Fulton, Roswell, Johns Creek, Warner Robins, Albany, Alpharetta, Marietta, Stonecrest, Smyrna, Valdosta, Brookhaven, Dunwoody, Newnan, Gainesville, Peachtree Corners, Milton, East Point, Peachtree City, Rome, Tucker, Woodstock, Cartersville, Dalton and Brunswick
While Jack in the Box looks to grow in Georgia as part of its strategic expansion in the southeast, it's worth noting that the company has closed several units in the Nashville area over the past few years.
Speaking of Nashville, the first In-N-Out east of the Mississippi is under construction in the Nashville suburb of Murfreesboro and could open later this year. The new restaurant is one of several planned in the Nashville area as part of the Irvine, California burger joint's corporate expansion in neighboring Franklin. Although the company has not confirmed southern expansion beyond Nashville, locations in metro Atlanta seem less of an if and more of a when.
For its part, Jack in the Box announced plans in April to close up to 200 underperforming locations with between 80-120 of those expected to close by year's end. The company is also exploring “strategic alternatives” for Del Taco, the fellow California-based quick-serve chain that Jack in the Box acquired for $585 million in early 2022.
Jack in the Box is looking to enter Georgia at a time of increased competition for prime drive-thru restaurant sites with countless coffee, chicken, burger, and other chains all vying for similar spaces.
Rival quick-serve burger chain Whataburger has grown to more than 30 restaurants across the state since it began its metro Atlanta expansion in late 2022. At the same time, Raising Cane's has opened six more locations across metro Atlanta in recent years and has several more units in their development pipeline including those planned for Buckhead, West Midtown, Kennesaw, Cumming, Conyers and Dunwoody.
Are you excited for the upcoming arrival of Jack in the Box in Georgia? What regional chain would you most like to see open in Georgia? Do you think Jack in the Box will find success in Georgia?
Please share your thoughts below.
11 comments:
This would be newsworthy if it was about something within 25 miles of Atlanta. Otherwise, I am rapidly losing interest in reading this blog.
Uh, not me, I love the GA-wide news in conjunction with Atlanta. As a retail RE professional, we often find concepts that start in other sub-markets come to suburban Atlanta. Thanks for your hard work!
Don't let the door hit ya' on the way out anon. The whole point of the article is the other markets are proving grounds for Atlanta. Culver's is probably the only burger joint I'd like to see more of in Atlanta. I've always been impressed with the quality of the ingredients. Just a no-nonsense, good burger. JITB is drunk food.
I'd love for JITB to go into the abandoned McD's on La Vista down the road from Tucker Del Taco
Maybe they could take over the Captain D’s space on Holcomb Bridge
Bring back Burger Chef
Nope, they were crappy when I lived in California.
I’m pretty sure that’s going to be a Dutch Bro’s according to filings
If something pops up, you could easily do a Jack in the Box. Nice and clean
The chain is planning on entering the Atlanta market, so just because their initial locations aren't in the Atlanta area doesn't mean that it isn't newsworthy.
Hardee's still hold the trademarks, and considering Hardee's is a subsidiary of CKE, the parent company of Carl's Jr., there's really no need to revive the brand because each company has their designated territories.
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