ToNeTo Atlanta first reported on the planned entry of Dutch Bros. Coffee into the Atlanta market in November 2023 and we are pleased to report now that the company will open their first location in the metro this week.
As with nearly all Dutch Bros., the new Johns Creek location will be drive-thru only, with no on-premise seating but a takeout window, too.
The Dutch Bros. beverage menu is diverse, with coffees, teas, sodas, smoothies, lemonades, and energy drinks, among other offerings, while its food menu is quite limited. According to the Dutch Bros website, the food selections (referred to as "Snacks") include only a chocolate chip muffin top, orange cranberry muffin top, lemon poppy seed muffin top, and a granola bar. That said, the company is said to be testing additional food offerings that could be launched company-wide as soon as next year.
Brothers of Dutch descent Dane and Travis Boersma started the business as a pushcart in Grants Pass, Oregon in 1992. The company began franchising in 1999, and after growing to several hundred units, ceased offering new franchises as of 2017, although franchisees still operate some locations. Dutch Bros. became a publicly traded company in 2021 and trades on the NYSE under ticker "BROS."
Additional Atlanta area Dutch Bros. locations are expected to open later this fall at 2465 Buford Drive in Lawrenceville and 4545 Hugh Howell Road in Tucker. Another Atlanta area location is planned for 705 Holcomb Bridge Road in Roswell, which was for nearly 50 years home to a Captain D's restaurant before its closure this past November.
ToNeTo Atlanta is tracking several other Dutch Bros. planned for various communities around the greater metro Atlanta area.
Have you been to Dutch Bros Coffee? Who do you think makes the best coffee in Atlanta? Where else would you like to see Dutch Bros open?
Please share your thoughts below.
4 comments:
I wonder if any of them are planned for Marietta? There's a new building that only recently found out was going to be a Chipotle. It would've been a better place for another coffee place.
I used to occasionally get a coffee at Dutch Bros when I lived in Oregon. There were better choices in the area, especially some of the locals, and Dutch Bros was usually a stop by only for convenience sakes.
I never had any of the other drinks, though, and that might be their attraction to others.
I can't stand drive throughs and refuse to participate in their use.
Went to the one in Warner Robins. It was pretty good!
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