[ALERT] Dutch Bros. Going For Seconds in Johns Creek

Planning documents indicate that Dutch Bros. Coffee is looking to add to its metro Atlanta presence with a new location in Johns Creek.  

The new coffee shop would come to an outparcel of the Kroger-anchored Rivermont Station shopping center (8483 Holcomb Bridge Road). 

The .70 acre site, 705 Holcomb Bridge Road, is currently home to a Georgia Emissions business but is slated to be redeveloped into a freestanding, 950 square foot Dutch Bros. drive-thru coffee shop. The center, owned by REIT (Real Estate Investment Trust) Philips Edison & Company, in recent years saw its longstanding Chick-fil-A rebuilt from the ground up and also added a new outparcel building with both a Chipotle and Jersey Mike's Subs.     

The new Johns Creek Dutch Bros., first proposed this past December, was deferred in March until June 9, then deferred again in late May until September 22.  Johns Creek planning documents indicate the proposal was previously "approved with conditions."   

The new Dutch Bros would basically be across the street from where a relocated Starbucks opened in early 2018 in an outparcel of the Goodwill-anchored Rivermont Square shopping center (8500 Holcomb Bridge Road).  The former Starbucks space (8420 Holcomb Bridge Road) is today home to Ground & Pound, a local coffee shop and bar owned by veteran stuntwoman Sophia Crawford.  

A former Pizza Hut building across the street was considered for a new QuikTrip, but the fuel operator ultimately abandoned those plans.  

A typical Dutch Bros. is drive-thru only (DTO) with about a 1,000 square foot building.  Some also feature a 300 to 400 square foot patio.      

The Dutch Bros. beverage menu is diverse, with coffees, teas, sodas, smoothies, lemonades, and energy drinks among other offerings, while its food menu is quite limited.  According to the Dutch Bros. website, the food selections (referred to as "Snacks"), include only a chocolate chip muffin top, orange cranberry muffin top, lemon poppy seed muffin top, and a granola bar.  Brothers of Dutch descent Dane and Travis Boersma started the business as a pushcart in Grants Pass, Oregon, in 1992.  The company began franchising in 1999, and after growing to several hundred units, ceased offering new franchises as of 2017, although franchisees still operate some locations.   

Dutch Bros became a publicly traded company in 2021 and trades on the NYSE under ticker "BROS."   

ToNeTo Atlanta first reported in November 2023 that the company was looking to open its first location in the Atlanta market at 9630 Medlock Bridge Road in Johns Creek.  After several unexplained delays, this location opened to tremendous fanfare on July 25.   

Others planned for 4545 Hugh Howell Road in Tucker and 2465 Buford Drive in Lawrenceville are expected to open in 2025.  The company is also looking to open new locations on Holcomb Bridge Road in Roswell, with ToNeTo Atlanta tracking other potential locations in Columbus, Snellville, and Kennesaw.  

In early February, the company opened its 1,000th overall location with a new outpost in Orlando, Florida.  The company stated in November that it will open at least 160 units in 2025. 

At the company's annual investor day in March, executives announced plans to have 2,029 locations open by 2029, or to put it more simply, they plan to open more locations in the next four years than they opened in the first three+ decades of the company's existence.       

Have you been to Dutch Bros. Coffee?  Who do you think makes the best coffee in Atlanta?  Where else would you like to see Dutch Bros. open?      

Please share your thoughts below.