Destin, Florida-based Another Broken Egg Cafe will soon open their second area location, this one in Dunwoody at Perimeter Village. The new restaurant will take the corner spot created at thecenter following the closure of longtime tenant Borders Books & Music. Atlanta-based Uncle Maddio's Pizza Joint is also opening in an adjacent space. Another space adjacent to it remains available, while a fourth space converted from Borders was opened as Party City earlier this year.
Another Broken Egg Cafe already has one area location, in Buckhead at Peachtree Battle, and has plans for more. The breakfast joint is not alone in its plans to grow its presence in metro Atlanta. Lincolnshire, Illinois-based Egg Harbor Cafe opened their first location early last year in Johns Creek, followed earlier this year with a second on Roswell Road in Sandy Springs.
Another Broken Egg will enter a largely underseved area of Dunwoody where there are few breakfast options other than from the likes of Chick-fil-A or the new Wendy's at Perimeter Pointe (yes, this Wendy's does serve breakfast) Strangely though, this location is being opened by a different franchise group than the Peachtree Battle location. Also, though the area itself provides few options, the location has little visibility from the street.
Egg Harbor Cafe's Roswell Road location and nearby Flying Biscuit Cafe are both located on streetside endcap locations with great visibility to drivers on Roswell Road (north or south). Over in CityWalk, Atlanta-based J. Christopher's has in my opinion and even worse location that where Another Broken Egg will soon open, so perhaps the location is less of an issue. In the case of both J. Christopher's and the upcoming Another Broken Egg, plentiful upfront parking in large surface lots may play a part in each eateries success.
Industry experts point out that Houston's decision to close its location within Perimeter Village may be predicated on that fact that they felt the center has declined in relevance and stature. Also, experts suggest that the chain may have no longer wished to be a part of a Walmart-anchored center. Houston's has since reopened as J. Alexander's, its closest competitor.
Do you think the Periemter Village Shopping Center has seen better days and is now "low-end?" Do you frequent Another Broken Egg in Destin and are looking forward to their opening? What do you think should take the last remainer of the former Borders?