Monday, April 27, 2015

Local Entrepreneur Sees Green in Juicing Business

The upcoming I Love Juice Bar at Toco Hills Promenade 
New juice bar opens tomorrow: more are planned.

Nashville, Tennessee-based I Love Juice Bar will open its first intown location tomorrow at Toco Hills.  Located in a 1,500 square foot space within the Publix-anchored Toco Hills Promenade, the new I Love Juice is the first of many planned for the area.  The first I Love Juice Bar opened in Brentwood, Tennessee, an affluent suburb of Nashville, in 2013.   Today, the chain has grown to sixteen locations either open or opening soon.    

Columbus, Georgia is already home to an I Love Juice Bar .  Another location was delayed, but is coming soon, to Old Peachtree Road in Suwanee.  Local resident Cara Weaver is the franchisee of the concept intown and plans to develop at least five local locations.  In addition to the Toco Hills (referred to as Druid Hills) location, Weaver plans to bring Juice Bar to Morningside, Buckhead and Vinings.  A previously planned drive-thru location in Decatur has been scrapped after failing to secure the necessary zoning / permitting approvals from the City of Decatur.  

I Love Juice Bar Morningside will open in place of the shuttered Yoforia frozen yogurt shop on North Highland Avenue.  Given the existing structure, plans call for limited renovation with plans to be open by early summer.

Both the Toco Hills and Morningside locations are within walking distance of Pure Barre studios, providing great sales opportunities.  Such proximity would be especially desirable to Weaver as she searches for additional locations.    
I Love Juice Bar's menu includes an extensive variety of fresh made juices, smoothies and "more" (other menu items that vary by location).  

Georgia is already home to a number of juice bars including dtox Juice, Kale Me Crazy (from Yogli Mogli founder Roi Shlomo) and Juicy Jenny (from Souper Jenny's Jenny Levinson).  dtox has three locations: two in Buckhead and one in midtown.   Kale Me Crazy has one location in Inman Park with a second opening Wednesday on West Ponce de Leon Avenue in Decatur.  According to the Kale Me Crazy website, other locations are planned for Midtown, Sandy Springs and Brookhaven.  Juicy Jenny has a single location in Buckhead at East Andrews.  Dallas, Texas-import Roots Juices operates a single Atlanta area location at the Shops Around Lenox in Buckhead.    

Arden's Garden, the grande dame of Atlanta juice concepts, began in 1995 with its namesake founder, Arden Zinn. Once largely a wholesale bottled juice operation, Arden's Garden has grown its retail store network over the past year to include new locations in Buckhead, on the Westside, in Decatur, downtown and Vinings.  Arden's Garden now now has thirteen locations in the state.  

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