Thursday, March 26, 2015

New Juice Bar Looking to Squeeze into Suddenly Crowded Local Market

A new juice bar is coming to Toco Hills 

Nashville, Tennessee-based I Love Juice Bar is opening its first location in metro Atlanta.  Located in a 1,500 square foot space within the Publix-anchored Toco Hills Promenade, the new I Love Juice is the first of many planned for the area.

The first I Love Juice Bar opened in Brentwood, Tennessee, the affluent suburb of Nashville, in 2013.   Today, the chain has grown to sixteen locations either open, or opening soon.  

One Georgia location already exists in Columbus with another opening later this month in Suwanee on Old Peachtree Road, just off I-85. 

Local resident Cara Weaver is the franchisee of the concept locally and plans to develop at least five intown locations.  In addition to the upcoming Toco Hills location, Weaver plans to bring Juice Bar to Decatur, Morningside, Buckhead and Vinings.  

I Love Juice Bar's menu includes an extensive variety of fresh made juices, smoothies and "more" (other menu items that vary by location). spring roll wrap, kale salad, parfaits. 

According to a study (quoted on the I Love Juice Bar website), the juice market reached $5 billion in 2012.

Georgia is already home to a number of juice bars including dtox Juice, Kale Me Crazy (from Yogli Mogli founder Roi Shlomo) and Juicy Jenny (from Souper Jenny's Jenny Levinson). dtox has three locations, two in Buckhead and one in midtown.   Kale Me Crazy has one location in Inman Park with a second coming soon to Decatur.  According to the Kale Me Crazy website, other locations are planned for Midtown, Sandy Springs and Brookhaven.  Juicy Jenny has a single location in Buckhead at East Andrews.  

Dallas, Texas-import Roots Juices operates a single Atlanta area location at the Shops Around Lenox in Buckhead.  

Arden's Garden, the grande dame of Atlanta juice concepts, began in 1995 with its namesake founder, Arden Zinn. Once largely a wholesale bottled juice operation, Arden's Garden has grown its retail store network over the past year to include new locations in Buckhead, on the Westside, in Decatur, downtown and Vinings.  Arden's Garden now now has thirteen locations in the state.  

What is your favorite juice bar?  Where should the next juice bar open? Do you think juice bars are the next FroYo or buger far or are they here to stay?  

Please share your thoughts below.  


Anonymous said...

Juice Bars, Yogurt Shops, Cupcake Shops, Popcorn Shops ...

I question the long-term viability of these concepts.

AJ said...

@Anonymous @3:47AM - All the concepts have a place, but having a million of each concept is the issue. As I've commented on here before: the strong ones will survive and the weak ones won't. I don't wish any business to go under, but it's the way of the world.