New center to begin construction later this year
North Decatur Square, the new development coming to the corner of Church Street and North Decatur Road near DeKalb Medical Center has signed its first tenants.
Joining the 35,096 square foot 365 by Whole Foods Market will be Hollywood Feed, Takorea, Gusto!, Sage Dental and Avalon Nails & Spa.
It may be a race to the finish to see who opens first but the Decatur 365 may be the first in Atlanta for the growing concept from Whole Foods Market. While the Decatur location was announced first, a Buckhead location is also now in the works with both projecting "fall 2018" openings.
Hollywood Feed, a "natural & holistic" pet food store will open in a 2,800 square foot space on the Church Street side of the development. The Memphis based retailer sells only dog and cat pet food and recently opened their first Atlanta area location in Roswell Corners shopping center in Roswell. Other Hollywood Feed locations are planned for Peachtree Station in Chamblee and Tucker Meridian in Tucker.
Takorea will open in a 2,200 square foot space adjacent to Hollywood Feed. The Korean-Mexican fusion restaurant currently has locations in midtown, Dunwoody and Athens and is the evolution of Hankook Taqueria which continues to operate on Collier Road.
Gusto! will open in a 2,400 square foot space along North Decatur Road. The Decatur location will be the third for the growing chain started by Nate Hybl in 2014. The first Gusto! is on Peachtree Road across from Piedmont Hospital, the second is on Ponce de Leon Avenue, not far from Ponce City Market.
Sage Dental will occupy a 3,200 square foot space adjacent to Gusto!. Boca Raton-based Sage Dental is appearing on a lot of property site plans these days as they work to penetrate the Atlanta market and compete not only with traditional private practice dental offices but also Irvine,CA based Pacific Dental Services, which is already rapidly expanding its Atlanta presence.
Avalon Nails & Spa will occupy a 3,500 square foot space in the rear of the center.
The approximately 18 acre property will also have a four-story, approximately 300-unit apartment complex.
As I discussed in previous posts related to the opening of the new 365 in Buckhead, the grocer is likely to open with a "featured friend," a mini quick serve restaurant that would open within the store. This feature could prevent certain concepts from opening their own eateries within the center.
A siteplan for the project includes a number of "available" spaces but also five "at lease" spaces. I would not be shocked to see concepts like Newk's Eatery, Tropical Smoothie Cafe or Tin Drum Asian Kitchen appear in the center.
A source close to the project confirmed to me that a Mattress Firm will NOT be part of the project, hallelujah!
According to Jeff Garrison, partner at S.J. Collins Enterprise, the developer of the project, demolition of the existing buildings on the property (various former Nalley auto dealerships) is expected to begin March 15th. Garrison also indicated that the project which had first announced a "Summer 2018" completion, is now tracking for "fall 2018."
The firms other active Atlanta area project, Peachtree Station in Chamblee was first announced as Peachtree Crossing but subsequently changed its name for undisclosed reasons. One would think a similar change is in store in Decatur given a large Kroger anchored center exists less than a mile away and already has the name North Decatur Square.
What other tenants would you like to see open in North Decatur Square? Are you excited for Takorea and Gusto! to be opening in the project? Where else would you like to see a 365 by Whole Foods Market open in Atlanta?
Please share your thoughts below.