Tuesday, April 2, 2019

[UPDATE] After Just Seven Months, Dallas Biscuit Company Has Closed

Dallas Biscuit Company has quietly closed.  The breakfast eatery, located at 210 Merchants Drive in Dallas, was the reincarnation of Mountain Biscuits, originally located near Kennesaw Mountain. Restaurant operator Debbie Ingram opened the original Mountain Biscuit at 1718 Old 41 Highway at the foot of Kennesaw Mountain in 2009.  In 2016, with business booming, Ingram tripled the size of her then-modest restaurant to accommodate the increase in customers.

In early 2018, ToNeTo Atlanta was first to report on her planned relocation to a former Huddle House in Dallas which she attributed to the rising cost of rent.  The restaurant opened in July and reportedly closed permanently as of February.  In researching for this post, one of the most telling facts about the lack of business at the new restaurant was the lack of Facebook comments or Yelp reviews.  Patrons had been quite vocal leaving positive comments both during the restaurant's existence in Kennesaw and around the time of the closure.  That said, the first Yelp.com comment at the new location was not until November 4, and there is little to no talk of the Dallas location or former Kennesaw patrons making the trek to Dallas on Facebook.  

Given the business not only survived, but thrived, in Kennesaw, it's quite sad to see it close so soon in its new home.  That said, one major reason it likely closed was that its prices, while not terribly high or unreasonable, were perceived as "too high" by many in the Dallas community, according to local ToNeTo Atlanta sources as well as comments on social media.  

One especially telling comment was from Sara B who said "prices seem high !!!!" that was subsequently "liked" by six people. 

The fact of the matter is that while one might consider Dallas "not too far" from Kennesaw, the new restaurant was about 17 miles and 30 minutes away, and offered breakfast food, not something that most people will drive significant distances for.  

Additionally, Dallas is simply not as affluent as Kennesaw, with median annual household income in Kennesaw estimated to be nearly $10,000 higher than in Dallas.   

Basecamp Pancakes & Provisions, a sibling concept from the owners of The Marietta Local on the Marietta Square, opened in place of Mountain Biscuits, and according to locals, is doing well.  


More recently, Red Eyed Mule, another popular Kennesaw area breakfast eatery, was forced to relocate after not being offered a lease renewal at their original Church Street Extension location.  Like Mountain Biscuits, Red Eyed Mule also relocated to a former Huddle House, but a recently renovated and better located one on South Marietta Parkway, not far from the Cobb County Civic Center, Dobbins Air Reserve Base, Lockheed Martin and downtown Marietta among other attractions.  

Are you surprised that Dallas Biscuit Company closed?  Did you ever visit Dallas Biscuit Company?  Have you been to Basecamp or the relocated Red Eyed Mule?

Please share your thoughts below  

11 comments:

stumblebee said...

not surprised. too bad they made a foolish move.

Unknown said...

I live in Dallas and I never even knew about it. Also that location would be pretty close to Martin's so not a smart choice in my book cinsidconsi Martin's has a drive thru and established business in the community

Crabtree6868 said...

The location of Dallas Biscuit has as much, if not everything, to do with its closing. I live in Dallas and am constantly all over town, yet I rarely drive by this location on Merchants Drive. This section of roadway was bypassed years ago with a much more convenient 4 lane highway therefore there was limited exposure at this location. A more prominent spot in Dallas or Hiram and this eatery would have had a better chance of survival.

Unknown said...

I work nights nearby and stopped there a few times. But they never seemed to be open. Was eager to try though.

Coach said...

I didn't know it was there. Nor it being the reincarnation of Mountain Biscuits. The ol' adage of 'location, location, location' hasn't changed. I enjoyed eating there prior to the move. Unfortunately, I hadn't in years due to a job change. I agree with others here. Dallas has too many stapled breakfast eateries in order for it to survive. Hiram would've been more advantageous.

Anonymous said...

Not surprised when you chose to relocate next to a crack Motel!

Unknown said...

I went one time. Too little seating and felt too small. No drive thru too.

Mike said...

Not surprised for a place that had no waitresses and gave you plastic silverware to eat with.

Anonymous said...

Not surprising; the old location saw plenty of drive-by traffic as well as hikers from Kennesaw Mountain, and was in a much more populated and prosperous area.

Side note: the old location of Mountain Biscuit/current location of Basecamp at Kennesaw Mountain is technically in Marietta, not Kennesaw.

Russell said...

I think it had a couple of things against it. 1 the name was changed. You don’t relocate AND change your name at the same time and expect your customers to just automatically know you are the same people. 2. Once I found out it was the same people I purposely went there because I liked their food. The day I went ( it may have been that day only) as I was walking to the front door I saw a sign that said “cash only” I immediately turned around and left. Never to come back.

Unknown said...

Closed due to mismanagement by an unprofessional owner in my opinion.

Related Posts Plugin for WordPress, Blogger...