Monday, December 8, 2014

La Madeleine Opening, Not Closing, Atlanta Area Location

Bakery cafe joining popular intown center.

Dallas, Texas-based la Madeleine Country French Cafe reportedly plans to join Aladdin's Mediterranean Grill and Earth Fare in phase two of Emory Point.  

The nearly 25,000 square foot Earth Fare store reportedly represents almost 65% of the available retail leasing.  With the addition of La Madeleine, I'm told only a few spaces remain available.  

*Phase One of Emory Point has already seen the closures of two full service restaurants. Bonefish Grill, and more recently La Tagliatella, have both closed, but each space is reportedly actively being "shopped" to prospective replacements. 

The bakery cafe chain once had a half dozen locations in metro Atlanta, but has seen that count shrink to only three currently.  

La Madeleine's current Atlanta area locations are in Sandy Springs near REI, in Duluth near Gwinnett Place Mall, and in East Cobb near T.J. Maxx / HomeGoods.  Strangely, a likely licensed location within the atrium of Hartsfield-Jackson Atlanta International Airport that opened this past April seems to be missing from the chain's corporate website.  

La Madeleine has closed metro area locations in Buckhead (now home to The North Face), in Marietta (now home to Rose & Crown Tavern), and in Vinings (now Noche Tequila & Tapas bar). 

La Madeleine is a division of Dallas-based LeDuff America (the American arm of French restaurant conglomerate Groupe Le Duff.)  LeDuff America also includes casual concepts Mimi's Cafe and Bruegger's Bagels.  Mimi's has Atlanta area locations near both Perimeter Mall in Dunwoody and near Mall of Georgia in Buford.   Bruegger's exited metro Atlanta for a second time earlier this year.  

St. Louis-based Panera Bread, the industry leader when it comes to bakery cafe concepts, has steadily grown its metro Atlanta presence.  Today, the chain has over 25 locations throughout Georgia with two not far from Emory Point.  One Panera Bread sits on North Decatur Road at Emory Village while a second sits adjacent to Starbucks in Loehmann's Plaza Brighten Park.  

The new La Madeleine at Emory Point is expected to sport a new contemporary feel which may serve as a prototype for future openings.  Sources tell me La Madeleine is currently projected to open in "late Spring."  

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