Monday, July 15, 2019

[INCOMING!] Roll On In Bringing Sushi Burritos to East Cobb

A new quick-serve franchise specializing in sushi burritos is planning its Georgia debut.  Roll On In Sushi Burritos and Bowls will open the first of at least three planned locations later this fall in East Cobb.  The new eatery will be located Woodlawn Point, a Publix anchored shopping center at 1100 Johnson Ferry Road.  Roll On In will open in suite 100, a 1,050 square foot space adjacent to La Vida Massage.

The restaurant features a variety of typical sushi proteins like salmon, tuna, crab, and tofu, but also some more burrito-like proteins such as chicken and steak.  "Fillers" include traditional vegetable options like spinach, cucumber and carrots, but also hummus, guacamole and kale, among other options.  

Co-owners John Kallenberger and Michael McCarthy started Roll On In in Lebanon, a suburb of Cincinnati, Ohio, in June 2016.  This past November, Roll On In partnered with franchise development firm "Emerging Franchises" in launching their franchise program.  

Today Roll On In has expanded to include a total of five locations in Ohio, with one more coming soon to Cleveland, as well as another that opened recently in Wilmington, North Carolina.  

The Roll On In website specifies the Marietta location as being at 1100 Johnson Ferry Road.  The website also lists other planned Atlanta area locations for Alpharetta and Roswell, but does not specify their locations, likely an indication that they are future targets rather than ones with leases signed.  The Atlanta area expansion is being led by franchisee and Roswell resident Monte Jump and his Jump Restaurant Brands, LLC.  

"Roll On In Sushi Burritos and Bowls is a truly unique franchising opportunity. Our management team has over 60 years in business building and the franchising industry. We have built Roll On In to be the easiest and most profitable food franchise opportunity available."

ToNeTo Atlanta was first to report in June that BoruBoru Sushi Burrito + Bowl, an eatery similar to Roll On In, is also expanding locally.  The Atlanta-based eatery, which currently has one area location at Emory Point near Decatur, will open this fall at the Whole Foods Market anchored Hammond Exchange shopping center in Sandy Springs.  

Are you a fan of sushi burritos?  Are you excited for more dining options in East Cobb?  What type of restaurant would you most like to see open in East Cobb?

Please share your thoughts below 


Anonymous said...

Sounds great! When do they plan to open? Thanks!

Anonymous said...

Sushi Burritos! That sounds so diverse and internationally authentic!

Anonymous said...

why are sushi burritos a thing?

jeff a. taylor said...

That's the same space where a similar concept, The Pokeway (poke bowls), failed despite some pretty good fare. It wasn't very sexy however and it doesn't sound like Roll On It promises much in the way of atmosphere, touting 3 employees and low overhead to franchisees. Also high carb rice is a no-no go-go full keto East Cobb. If the yoga panted moms don't show up, you haven't a prayer. We'll see.

Unknown said...

Roll On In is nothing like Pokeway. Roll On In is a fast-casual Asian /Tex-Mex fusion restaurant. The interior is going to have a cool vibe and the food is fantastic. There is nothing like it in the Atlanta area.

We have products that can satisfy someone who is on the KETO as we offer Kale and Spinach salads that the guest can customize to fit their tastes and preferences.

We offer two food platforms: Sushi Burritos and Bowls. Either has over 15 proteins to choose from. Most of our protein are either grilled or fried, but we also offer tuna, spicy tuna, salmon, spicy salmon.

Our bowls are made to order. We offer sticky rice, fried rice, noodles, kale or spinach as the base.

We can't wait to serve the East Cobb community. We hope to be open early to mid-October.

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