Monday, July 27, 2020

[EXCLUSIVE] Martin's Opening Restaurant Number 19

Popular breakfast joint Martin's is expanding again with plans to open its 19th overall location.  The small chain, based in Mableton, plans to open a new restaurant at 8947 Dallas Acworth Highway (Highway 92) in Paulding County.  Martin's traces its roots to 1962 when it was known as "Martin the Burger Boy."  The restaurants are only open for breakfast and lunch (MON-SAT 5AM-3PM / SUN 6AM-3PM) and are known for their biscuits, burgers, and onion rings, among other menu offerings. 
The new restaurant will open at the corner of Highway 92 and Royal Sunset Drive in an undeveloped out-parcel of the Kroger-anchored Crossroads Pointe shopping center.  Planning documents suggest the site is about 1.5 acres.   
 
Martin's, unlike many other chain breakfast restaurants such as Bojangles' and Waffle House, is [currently] only in Georgia and [currently] does not franchise.     

"We are a small, growing company that concerns itself about what is going on inside our doors, not what is happening down the street. Communication and teamwork are how we define success. Take care of your people, and they will take care of your customers. We are a hands-on organization that talks with our managers daily – ask them and see!"   

Martin's motto is "Fresh Tastes Best."    

"Our motto isn’t just a handy catch-phrase, it’s what sets us apart from the typical fast-food restaurant. Our menu items are prepared fresh and from scratch daily, our chicken is hand filleted, breaded in our special blend of seasonings, and cooked fresh. Our biscuits, the finest in the business are made from scratch each day. And you’ve never tasted good onion rings until you’ve had ours! Come in today and see how freshness makes our food the best you’ve tasted."  

Martin's is primarily found in rural parts of Georgia and those who live closer in, but have tasted food from the restaurant, get hooked and often comment, gripe, pray, etc. for the chain to expand. The closest Martin's to many in metro Atlanta would likely be their outpost on Jimmy Carter Boulevard in Norcross.       

In 2019 we reported on what was then the chain's 18th overall location in Canton, which was the third new, ground up location to open in the past three years following the openings of Rockmart in 2017 and Dallas in 2018.  The Rockmart restaurant was the first new location that the company had opened since 2002.    

Owners Milan Savic and Jon Molander reportedly have plans to add even more new locations in the years to come.  "We will be adding more [locations] and are in the process of that now.  I can’t disclose where but keep watching" said Kathleen Tibbitts, Martin's Marketing Director last year, ahead of the Canton opening.    

Many ToNeTo Atlanta readers had hoped that a shuttered Burger King on Sandy Plains Road near Sprayberry Crossing would become a Martin's, but instead Freddy's, a purveyor of frozen custard and steakburgers, will open.  Separately, there was excited speculation that several shuttered Bojangles' restaurants in metro Atlanta would reopen as Martin's after the orange awnings were repainted blue, but alas, it was all part of the "un-branding" of the property, rather than an indication of any replacement, Martin's or otherwise.   

With the entire restaurant industry in turmoil, it's great to see Martin's continue to expand.  The COVID-19 pandemic is affecting restaurants but those focusing on breakfast have been hit especially hard.  The presence of a drive-thru at Martin's has no doubt helped the restaurant weather the storm better than restaurants that focus more on dine-in customers.   

Are you excited for the opening of Martin's in Acworth?  What is your favorite breakfast restaurant?  Where would you like to see Martin's open next?

Please share your thoughts below.  

6 comments:

Unknown said...

There's 3 Martin's in Douglasville, which is infinitely closer to Atlanta than Norcross.

Greenwave said...

Still bitter that Culver's, Freddy's, & Martin's don't want to open up locations in Atlanta. It's the Zaxby's fiasco all over again.

CloseOTP said...

@Greenwave - It's not that they don't want to, it's that it's expensive to open ITP. I actually spoke with someone at Zaxby's long ago before they had ITP locations. As a business they decided that real estate was too expensive ITP to take a risk - he told me they can open 3 locations OTP for the cost of 1 location ITP (not sure if those numbers are accurate nowadays). So they opened many OTP locations to get name recognition and then started opening ITP. Doesn't sound like a fiasco to me. It sounds like a sound business decision.

Irish Koi said...

Love to have Martin’s and Culver’s in East Cobb! Jason’s Deli went out from the Covid quarantine so there is a nice space ready and waiting!

Kitster said...

Tried Martin's for the first time about 15 years ago (Kennesaw location) and LOVED IT. Their steak biscuits are the best in town. I have been a huge fan ever since. I just wish they would open a location somewhere between 575 and 400 along the GA 92 corridor - so somewhere in (North)East Cobb.

Anonymous said...

I tried Martin’s once and it seemed like extremely greasy spoon Frozen food From Sysco type fare. I believe this was in Norcross. Is there anything different about the Norcross location? It seems like it’s worth giving it another try based on this blog which I love.

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