Tuesday, August 17, 2021

[EXCLUSIVE] Vulgar Vegan Hopes Your "Fat Azz" Will Support Them in Dunwoody

A new restaurant from the owner of Vulgar Vegan is "coming soon" to Perimeter Mall in Dunwoody.  The restaurant, a sibling of the brand's original location in Stockbridge, is slated to open in the coming months in the mall's first floor food court, across from Chick-fil-A, in the space previously occupied by Dairy Queen.  

Vulgar Vegan's first location opened in a 1,720 square foot space in the Kroger-anchored Spivey Junction shopping center along Hudson Bridge Road in Stockbridge this past January.  The restaurant seems to position and brand itself in a way that some might say mimics that of Slutty Vegan, a restaurant started by entrepreneur Pinky Cole in 2018 with three locations now in the Atlanta area:  Ralph David Abernathy Blvd., Edgewood Avenue and in Jonesboro, with additional locations slated for Birmingham and Columbus, Georgia, among others.  

Unlike Slutty Vegan, however, which despite its name has garnered a devoted and loyal following and respect in the restaurant community, Vulgar Vegan has seemingly done all it can to be disliked.  The restaurant has an overall 2.5 star rating on Yelp.com with several customers who rated it poorly sharing screen shots of what seems to be them being verbally attacked and called names like "fat azz" "negative negro" and "witch" by the restaurant itself and likely by those associated with the restaurant.  

The Better Business Bureau (BBB) has received a total of three reviews of the business, all of which are 1/5 stars indicating the owner verbally assaulted them, wanted to fight them, or disrespected them... or all three.  

Vulgar Vegan's menu includes a variety of so-called "vurgers" with incredibly inventive names like the "vulgar vurger" "vacon cheeze burger" and the "bbq vacon vulgar vurger."  The menu also includes assorted "dawgs," "chik'n," and fries.    

Waffle Fries? 

Vulgar Vegan describes itself as "A Black Owned Plant Based Restaurant With A Serious Attitude!"  Interestingly, its website also says that it was named "Best Vegan Burger of 2019 at the Sweet Auburn Festival," despite the fact that according to the Georgia Secretary of State's office, the business was not registered with the state until December 31, 2020, and did not open to the public until January 2021.  More confusing is the fact that the Vulgar Vegan website displays  "© 2019 Vulgar Vegan Brands, LLC" at the bottom of the homepage.  

No doubt aware of the negative attention his restaurant has garnered on social media, restaurant owner Kevin Brown - no, not the Kevin Brown who co-founded Chicken Salad Chick, and not the Kevin Brown who was born in Milledgeville, went to Georgia Tech and was a six-time All Star pitcher - has reportedly adopted a new name for the Perimeter outpost "Mr. Vegan."  

Vulgar Vegan or Mr. Vegan or whatever it ends up being called definitely fills a void in the area for vegan food options but with the reviews of their existing location as negative as they are, and staffing for restaurants incredibly challenging, one has to wonder how good a second location will be.  

Have you ever been to Vulgar Vegan?  Do you think a name change will make all the difference?  What is your favorite vegan restaurant in metro Atlanta?

Please share your thoughts below.  


Anonymous said...

It's clear he was trying to have a "schtick" like Dick's Last Resort. Changing the name for Perimeter obviously means he does not plan to do that there. One can question why one would do that (I would question it as I think Dick's Last Resort is lame). But I think your opinion is a bit misguided and surprising given the knowledge I've seen from you in the past. A new name in an upscale mall 30 miles away from the other location - do you really think many people are going to put 2 & 2 together and figure out Mr. Vegan in Dunwoody and Vulgar Vegan in Stockbridge are related? Do you really think customers in Dunwoody are familiar with a restaurant in a strip mall in Stockbridge?

Anonymous said...

I don't understand the need to be so "vulgar". That is a total turn-off that stops me cold.

Anonymous said...

How tacky!! Perimeter Mall hasn't escaped the same type of changes Lenox has undergone.

Anonymous said...

It was the having a bunch of non-vegan items and lying about it that ultimately sealed it for me. Not to mention the horribly offensive comments that were in NO way funny - racist, misogynistic, etc. It's a HARD pass.

Anonymous said...

Clearly this blogger is being Nessy and has a personal agenda.

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