Wednesday, January 5, 2022

[EXCLUSIVE] Time is Up for Tourneau in Buckhead

Luxury timepiece retailer Tourneau will close its Lenox Square boutique this weekend after more than two decades at the Buckhead mall.  The roughly 2,150 square foot store is located in an incredibly desirable space in the middle of the mall's first floor.  The retailer made no formal announcement regarding its decision to close but store employees at the boutique said that increased competition and the rise in crime in and around the mall were contributing factors. 

In recent years, TAG Heuer, a Rolex boutique operated by Mayors Jewelers, and Audemars Piguet have all opened within close proximity of the Tourneau boutique, with a new Breitling boutique expected to open soon.  

Tourneau carries not only timepieces from all four of the aforementioned brands, but also Patek Philippe, Cartier (which also has a boutique in Lenox Square), Panerai, IWC Schaffhausen, Jaeger-LeCoultre, Vacheron Constantin, Carl F. Bucherer, OMEGA (which has a boutique at Phipps Plaza) and Baume & Mercier, among others.  

Swiss watchmaker and retailer Bucherer purchased New York-based Tourneau in 2018.  

Following the closure, Tourneau will continue to operate more than a dozen boutiques around the country including four in South Florida as well as operating a Rolex boutique at Bal Harbour Shops.  

Tourneau is slated to close as of Saturday, January 8.  Its closure follows that of French cosmetics retailer L'Occitane en Provence, which closed at the end of 2021, the second time the brand has closed at Lenox, in-between which it also opened and closed a storefront at Buckhead Village District. L'Occitane en Provence continues to operate shops at Perimeter Mall in Dunwoody and Avalon in Alpharetta.  

Despite the closures, robust interest in the mall by both retailers and restaurants remains.  

Signage installed towards the end of 2021 indicates the long-closed Starbucks near Tourneau will reopen "in 2022," with Ralph Lauren having also reopened in the mall in November, after closing in the mall's Luxury Wing in 2018.  

ToNeTo Atlanta has previously reported that Gucci plans to open a second Buckhead boutique (joining an existing one at Phipps Plaza) adjacent to Neiman Marcus at Lenox Square.  Jewelry retailer Blue Nile and Canadian women's clothing retailer Aritzia both also plan to enter the Atlanta market with outposts at Lenox Square.  

Restaurant wise, late last year Sweetgreen opened its third restaurant in the Atlanta area with plans for North Italia to backfill the former Zinburger space at the front of the mall, and a new Shake Shack to replace Rise Pies in the mall's food court later this year.  

Are you surprised that Tourneau is closing its Lenox Square boutique?  What would you like to see open in place of Tourneau at Lenox Square?  Do plan to visit Lenox Square more or less in 2022?

Please share your thoughts below.  

9 comments:

Ham said...

Sort of sad for me. I always enjoyed browsing and did purchase one watch from them. At one time I probably visited Lenox weekly to shop or dine. Now, its maybe monthly or really even less. While crime may be a minor concern, I just seem less motivated by the retailers and turned off by an overabundance of classless people.

Anonymous said...

I've purchased three watches from them over the years. Never the best customer service compared to other high end watch retailers I've visited, and the number of brands the location carried got smaller over the years, but I will still miss them. I can't think of another retailer that carries as many brands in the Atlanta area, except for maybe Brown & Co in Roswell.

Anonymous said...

I'm glad they're closing, the service sucks and I'm surprised they lasted this long.

Unknown said...

I have always had the best customer service there. Even the security guy is nice. :

Steven Moreton said...

I love Lenox mall but I've never heard of this shop. I personally would like to see more food options in Lenox mall. If I could place a store in the Lenox mall I would like to see Christian louboutin.

Jodyml813 said...

There is a Louboutin store or there used to be at the shops of Buckhead.

Anonymous said...

flash mobs, and duh flash mob’ers are vile!

Who woulda thunk Buckhead, Atlanta’s Beverly Hills, would be allowed to be terrorized and basically shut down soon?

Stop being PC folks and fix this mess...

Anonymous said...

It's Lenox SQUARE, not Lenox "Mall".

Steve Whitworth said...

Surprised that it took this long, given the company's policy-based tactics of dishonestly engaging customers and extreme high-pressure selling. Even before Lenox became the sinkhole of crime that it is, Tourneau had sullied its own reputation with cheap and questionable business practices. Good riddance.

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