Thursday, January 18, 2024

[ALERT] Huge New Card Shop Opening Soon in Metro Atlanta

A new kind of retail store is opening soon in metro Atlanta and promises to be unlike any you have visited.  CardsHQ, as its name suggests, will be a store dedicated to trading cards, but will also feature interactive and immersive experiences for customers and collectors alike.  The new store will be located less than two miles from Truist Park, home of the Atlanta Braves.  

CardsHQ is opening at Parkway Pointe, a shopping center along Cobb Parkway already home to Main Event, AMC Theatres and Local Vine, a beer, wine & spirits retailer, among others.  The new shop will occupy a 14,000 square foot first level space most recently occupied by Pier 1, that has been vacant since the home furnishing retailer's 2020 bankruptcy and liquidation.  

"CardsHQ will be a massive, unparalleled, and state-of-the-art 14,000 sq. ft. shop that will raise the bar for what the collector experience can be!"

The store is being opened by serial entrepreneur Geoff Wilson, who in 2019 launched Sports Card Investor, "the leading content network and data platform for trading card enthusiasts."  Wilson also brought on Carter Musgrave and Ryan Van Oost, both local card enthusiasts, as partners in the business.   According to CardsHQ materials, Wilson is spending $3 million to open the new venture.  

Fueled by the pandemic, trading cards have exploded in popularity and value as fans - young and old - have found their way to the hobby.  Once an industry dominated by and most well known for baseball cards, there are now trading cards for dozens of different sports, games, and characters with CardsHQ slated to carry a wide variety of options to satisfy the hobby's diverse fans and interests.  

Baseball cards are still among the industry's most valuable cards, but other cards have skyrocketed in value, too.  The famous Honus Wagner card last sold at auction in August  2022 for a total of $7.2 million. That same month, however,  a Mickey Mantle 1952 Topps card sold for $12.6 million, also at auction.  Cards from NBA stars Stephen Curry, Luka Doncic and LeBron James, among others, have also sold either at auction or in private party transactions for multiple millions of dollars.  Grading - assessing several factors of a card's condition, centering, corners etc. - of any card is what exponentially increases a cards' value and terms like "Gem Mint" or "10" are awarded to only the best of the best.   

Influencer, wrestler and YouTube personality Logan Paul set a new high watermark in 2022 when he traded his Pikachu Illustrator PSA 9 along with $4,000,000 for a PSA 10 of the same card, setting a new value for the elusive card of $5.275 million! 

"What we're creating will fundamentally change the hobby. You're going to be able to visit CardsHQ everyday – no matter where you are in the world, as we will offer a first-of-its-kind live virtual shopping experience. You will be able to walk the shop live, 24 hours a day, 7 days a week, from anywhere. It's how we'll become The World's Local Card Shop." describes Wilson in a video posted to the company's website.  

Several unique elements of the expansive new store are vertical displays that will make the planned "live selling" easier to showcase many cards to potentially an international audience.  The store will also feature a "breaking studio" for live "breaks" i.e. the opening of new boxes and packs of cards.  

In anticipation of the opening, CardsHQ is hiring for several positions including retail associates, shipping associates, live sellers and breakers, manager, bookkeeper, and inventory manager, among other roles.  The company is also constantly looking to bolster its inventory and has a tab on their website soliciting the public to sell all of or portions of their collections to CardsHQ.  

The new store is scheduled to officially open February 1.  However, the store is hosting two parties later this month in collaboration with Culture Collision, a popular collectibles trade show happening January 26-28 at the Renaissance Atlanta Waverly Hotel & Convention Center.  CardsHQ is hosting a mixer at the store on January 25 exclusively for VIP ticket holders followed by a "Trade Night," open to all, on January 27.  

The new store will likely serve as a "proof of concept" for the business and if successful, could lead to other locations.  Wilson and the CardsHQ team have thus far not responded to our multiple requests for comment.  

CardsHQ is the latest in a wave of new, flashy and tech-enabled card shops to pop up in metro Atlanta and the southeast.  

Giant Sports Cards, which started as an eCommerce business, opened their bold new showroom and retail store in Alpharetta this past October.  The store - "The Ultimate Collector’s Cave™" - promises "GOAT Level" customer service at its 3,000 square foot Windward Parkway shop.  

AA Mint Cards, another trading card retailer, is expected to open its new roughly 2,400 square foot store in Hollywood, Florida January 20.  The new store, about double the size of the previous store, also features walls of cards and flashy tech, but in a much smaller space than CardsHQ.    

According to a March 2023 release from research firm Technavio, "The global sports trading card market size is estimated to grow by USD 6.71 billion from 2021 to 2026."  

Throwback question: Who remembers "Sport Section," the card shop that was at the corner of Laredo Drive and N. Clarendon Avenue in Avondale Estates in the 90s?   

Are you a trading card enthusiast?  Where do you currently buy most of your cards?  Did you realize how big trading cards had become?  

Please share your thoughts below.


Anonymous said...

Seems dumb. Will fail.

Anonymous said...

^^^"Seems dumb. Will fail." Wow, bet you're fun at a party.

Anonymous said...

Giant sports cards is worth a visit. Not sure I'd bother to drive all the way over to truist for this new one.

Anonymous said...

I’d like to see a Marla Maples trading card.

Anonymous said...

I am fun enough to know that I can make people like you think that was an authentic sentiment.

Braden said...

Many days of my childhood were spent in the ball card shop down the street wasting away what change I could scrounge up to buy a pack of Donruss or Fleer cars. If it was a good day, I'd splurge on a pack from Upper Deck. I can't wait to go visit the store and I hope they are a success!

Anonymous said...

What fun!

Anonymous said...

There was a tiny card shop in the clock tower in the toco hills shopping center with Kroger and Publix back when I was a kid. The baseball iron outlays on the windows are still there and bring me back every time I drive by.

Atlantan99 said...

@Anon RE: Toco Hills clock tower. Yes! Finally another person that remembers that. I tell the store of the iron outlays in window too! Do you recall its name? ps, how old are you?

Anonymous said...

This is Joe Davis, owner of the old “sports section” in Avondale Estates from 1991-1998.
We relocated to Loganville and have been serving metro Atlanta for 33 years. We have a 10,000 foot superstore (

Anonymous said...

I don’t remember the name but it was TINY. I’m 38.

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