Monday, January 8, 2024

[EXCLUSIVE] Atlanta Whataburger Restaurant to Mark 1,000 Overall for Texas Chain

Atlanta is finally getting a Whataburger! Yes, Atlanta! Atlanta, like inside the perimeter with an Atlanta address, Atlanta.  ToNeTo Atlanta was first to report on the planned restaurant in March 2023.  After several false starts, the new Whataburger at 2955 Cobb Parkway, Suite 910 (Akers Mill Square) is expected to open Tuesday January 16, according to an employee at the restaurant.  

The Akers Mill location was most recently Joella’s Hot Chicken, which closed this past January.  Before Joella’s, the space was a Pollo Tropical restaurant.   The new Whataburger is less than two miles from Truist Park and will likely be popular for either a pre- or post-game meal, given the restaurant's wide menu and extended hours with most locations open 24/7.  Whataburger will also put additional pressure on Steak 'n Shake, also on Cobb Parkway, but closer to Truist Park.  

Since entering metro Atlanta with a location in Kennesaw in late 2022, the Texas-based chain added eleven locations to metro Atlanta in 2023, including locations on Barrett Parkway in Kennesaw, Scenic Highway in Snellville, and Duval Road in Dawsonville this past fall.    

According to an announcement Monday, the Akers Mill restaurant is expected to be the 1,000 location nationally for Whataburger with the company planning a special "celebration" to commemorate the opening.   

Established by Harmon Dobson in Corpus Christi, Texas in 1950, Whataburger was family owned until 2019 when the Dobson family sold its majority stake to BDT Capital, a Chicago-based investment company.

In partnership with franchisee Made to Order Holdings, LLC, Whataburger expects to open an additional ten Georgia restaurants in 2024.  

ToNeTo Atlanta has in recent months reported on several new Whataburger restaurants planned for the greater metro Atlanta area including those planned for Alpharetta, Roswell, Duluth, Oakwood, Grayson, Dahlonega and Oakwood.  Our publishing partners at The City Menus report that other Whataburgers are planned for Carrollton and Sharpsburg, between Newnan and Peachtree City, too.    Overall, the chain has Texas-sized aspirations of having 50 Whataburger restaurants open in Georgia by 2030.    

Have you tried Whataburger at one of their existing Atlanta area restaurants?  Do think Whataburger is better than other fast food burger joints?  Where else in metro Atlanta would you like to see Whataburger open?  

Please share your thoughts below. 

17 comments:

Anonymous said...

That's not really Atlanta.

Anonymous said...

Yeah, except it’s literally Atlanta. More specifically, 2955 Cobb Pkwy, Atlanta GA…

Anonymous said...

No, it literally is not. Look at the map. That address is outside the city limits of Atlanta.

Anonymous said...

I hope all you Whataburger groupies are happy now.

CloseOTP said...

Who cares if its City of Atlanta or unincorporated Cobb County Atlanta. Seriously some people just want to either be contrary or just wants to complain. It's close. Not everything has to be in the "CITY" of Atlanta

Anonymous said...

Wahoo! Love them! Close to my work so I'm excited!

Anonymous said...

The Braves cared.

Anonymous said...


It's in unincorporated Cobb County with an Atlanta mailing address.

So it's not in any city.

Anonymous said...

Overrated

Anonymous said...

The main difference between unincorporated Cobb County and City of Atlanta is in Cobb you actually have a chance to get your business permitted and open in a reasonble time. If this was City of Atlanta, opening would be pushed to spring of 2026.

Anonymous said...

Then don’t go there. Stay home.

Anonymous said...

Right, if they don’t like that it’s an Atlanta address but not in the city limits, then they can stay home and eat cereal.

Anonymous said...

Would love to see one in Stonecrest Ga

Anonymous said...

Sure ok let’s all defer to the guy that “looked at a map” instead of the indisputable address…

Anonymous said...

Underrated

Mark Martin said...

While Atlanta City Limits do in fact extend into DeKalb County and a very small part of Clayton County, when one crosses the Chattahoochee River, one leaves Atlanta City Limits, and Fulton County, and go into Cobb County. I believe that the confusion originates with the fact where the Whataburger is located on Akers Mill Road has zip code 30339; therefore when list city on your mail one would say "Atlanta GA". And this goes westward into Cobb County for about 2 1/2 miles until outside I-285.

Anonymous said...

It’s not in the “city limits.” It’s unincorporated Atlanta. Like Northlake Mall and Perimeter Mall used to be. Atlanta addresses. It’s not just the zip code.

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