A new Burlington store is coming to metro Atlanta. Planning materials indicate that Burlington is coming to Northeast Plaza (3307 Buford Highway) in Brookhaven where it will replace a pair of existing tenants. The new store will be about 25,000 square feet and open beside existing junior anchor and fellow off-price retailer, DD's Discounts.
ToNeTo Atlanta reported in 2023 that New Jersey-based Burlington bid a total of $12 million to acquire 44 leases Bed Bath & Beyond leases. The Georgia stores won by Burlington and that have since been converted include those at Akers Mill Square near Cumberland Mall in Atlanta, Edgewood Retail District near Little Five Points in Atlanta, and Crossroads Marketplace on Watson Boulevard in Warner Robins.
The company has also in recent years relocated select stores to more desirable locations including a move from North DeKalb Mall to Briarcliff Village in 2021 and a move from Roswell Road near the Big Chicken to a space along Cobb Parkway south of Dobbins before that.
The new Burlington in Northeast Plaza will open in place of P.C.X. Clothing Co. and Happy Land Dresses, both locally owned retailers. The Northeast Plaza stores represent the entire retail presence for both stores, and it's unclear if one or both have plans to relocate, either within the center or elsewhere.
Burlington previously operated a store at Plaza Fiesta (4166 Buford Highway), about two miles north on Buford Highway but relocated the store to Doraville Plaza shopping center (5766 Buford Highway) in late 2011. (The former Plaza Fiesta store, originally a Woolco, is today occupied by Ollie's Bargain Outlet). The Doraville store, a former Value City, is a whopping 85,000 square feet and is reportedly one of the biggest and most productive stores for the company chainwide.
The new Burlington is likely meant to ease the pressure on the Doraville store which opens at 8 am seven days a week and remains open until midnight each night except Sunday, when it closes at 11 pm.
Renderings suggest that the new store will sport the retailer's latest branding package including their new-ish positioning: "DEALS. BRANDS. WOW!"
Northeast Plaza, first opened in 1957, has been home to a wide variety of anchors in its more than 60 year history. Early anchors in the center included J.C. Penney, S.S. Kresge, W.T. Grant, Walgreens, Kroger, Winn-Dixie. The 90s and early 2000s included anchors such as Mars Music, JCPenney Outlet, Drug Emporium, Publix, and Big Lots.
Today the center is anchored by NCG Cinemas, Goodwill, City Farmers Market, Furniture City Outlet, and DD's Discounts.
7 comments:
The Burlington on Cobb Parkway near Dobbins ARB was also a former Value City.
Kris - I think that it was built as The Treasury (short lived JCPenney version of Woolco)
Woolco was from Woolworths not Penneys
He never claimed that Woolco was a part of JCPenny. He stated that The Treasury was a short-live JCP version of Woolco. Read his comment again.
It’s JCPenney, not JCPenny. Learn to spell.
I used to like Burlington years ago now I think they just have low quality junk. I live near the Briarcliff Village and never find anything worthwhile to buy there.
We shop regularly at City Market and enjoy some of the restaurants, too.
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