BurgerFi's midtown location will occupy 3,600 square feet within 77 12th, a 23-story mixed-use tower within the 12th & Midtown project along Peachtree Street.
The better burger chain has a number of locations in the works in the metro including restaurants in Alpharetta, Kennesaw and Emory. The better burger chain once claimed to have locations coming to Brookhaven and multiple other local markets but it seems those have been tabled for now.
I've not yet been to a BurgerFi but I have been to Burger21, another Florida-based better burger chain that has multiple Atlanta area locations in the works. I'm no burger expert but come on, how many ways can you really differentiate a damn burger? Farm raised? Organic? Hormone free?
In a press release sent earlier today, Shirley Gouffon, senior vice president of Selig Enterprises was quoted to have said “BurgerFi is arguably the best burger concept in the country." I think the same could be said for any new to market concept. They are all freakin wonderful... especially when from Florida. Urban Flats? Evos? Pita's Republic?
BurgerFi will join upcoming chain eateries Panera Bread and Newk's eatery in making midtown just another TOWN Brookhaven style food court food court packed with mediocre chains.
Personally my favorite "healthy hamburger" is from Farmburger with Grindhouse being a close second.
** ( New Farmburger just opened in Asheville, NC and new Grindhouse is coming soon to Athens, GA)
Where do you go for burgers? Have you been to BurgerFi or Burger21? Do you think BurgerFi will do well in midtown?