Monday, March 2, 2015

Another Broken Egg Cafe "Lays" Plans For Metro Atlanta Expansion

Breakfast eatery plans Atlanta area expansion 

Destin, Florida-based Another Broken Egg Cafe plans to open at least six additional Atlanta locations over the next two years.  Another Broken Egg Cafe entered the Atlanta market in 2011 with a single location in Peachtree Battle shopping center.  Since then, additional metro area locations have opened in Vinings, Dunwody, Alpharetta and Johns Creek.

According to the chain's corporate website, new locations are planned for Decatur, Peachtree Corners, East Cobb, Mall of Georgia (Buford), Kennesaw and Roswell.  

I contacted Bryan Fitzsimmons, Atlanta Territory Manager for Another Broken Egg Cafe's Atlanta franchise Double R Restaurant Group, who indicated that "no leases have been signed as of yet."  


Fuqua Development is working on over a half dozen projects around the city, including sites in Decatur, Peachtree Corners and Kennesaw, so perhaps ABEC  is looking at those.

Another Broken Egg Cafe is not alone in expanding their operations in Atlanta.

Lincolnshire, Illinois-based Egg Harbor Cafe also entered the Atlanta market in 2011 with a location in Johns Creek. Since then, a pair of additional locations have opened in Sandy Springs and most recently in south Buckhead.  

By comparison, Atlanta-based Flying Biscuit Cafe operates a total of nine locations in metro Atlanta with a tenth coming soon to Johns Creek. 

Also Atlanta-based, J. Christopher's operates twenty locations in Georgia, including restaurants in Brookhaven, Buckhead, Alpharetta, Dunwoody, Midtown and Athens.  

University Park, Florida-based First Watch entered the Atlanta market in 2012 by acquiring two J. Christopher's locations.  Since then, the chain has added four additional area locations.  

Among the above breakfast options, where is your favorite?  Do you prefer one of Atlanta's many local joints, if so which one? Which part of town or neighborhood is in need of a breakfast joint?

Please share your thoughts below.  

9 comments:

Anonymous said...

Sounds like breakfast joints might be the new froyo like over expansion craze.

Jim said...

I was sorry -- years ago -- when Le Peep left Loehmann's Plaza (now Brighten Park). There are still restaurant options there, but it would be nice to have a new place that is egg-centric (no pun intended).

jeff a. taylor said...

I think you are right 7:35. Low cost of food, seemingly "simple" fare, high markup, limited hours, supposedly "loyal" customers waiting to return again and again -- I can see the PowerPoint gels already.

Anonymous said...

First watch is definitely a notch above most other breakfast places, but I agree with the OPs that breakfast is the new froyo.

Anonymous said...

Agree completely... The prices for things amaze me, like $8 for pancakes (Buttermilk Kitchen). I'll eat breakfast at home and save my dining dollars for dinner...

Anonymous said...

I ate at Another Broken Egg once and thought it was mediocre at best and outrageously overpriced. I would say it was Waffle House quality food, but that's an insult to Waffle House. Never again. Home Grown is great for breakfast/brunch as well as Southern Sweets and West Egg.

Anonymous said...

Waffle House whips all of these johnny come lately concepts. Better service too.

Anonymous said...

honestly with them popping up on every corner and many with such similar names, I have trouble remembering which is which. They all seem very much the same, its all good food but the mark up is crazy considering how inexpensive breakfast is to make at home.

Raeyne said...

If Another Broken Egg is going to keep delivering the mediocre food and horrendous service that they are offering at their Johns Creek location, then I suggest they save their time and money and refrain from opening at all.