Thursday, June 20, 2024

[EXCLUSIVE] The Salty Ensures Virginia Highland Won't Have a Donut "Hole" For Long

Doughnut Dollies has closed their Virginia Highland outpost with plans already underway for another bakery to open in their space soon after.  Marietta-based Doughnut Dollies opened at 1002 Virginia Avenue (at its intersection with North Highland Avenue) on August 21, 2021, marking the locally owned business's third location in metro Atlanta.  

The 325 square foot space did no baking on site but was instead supplied products from sibling locations.  The Virginia Highland doughnut shop opened in place of what had most recently been dtox, a local juice bar.  The original Doughnut Dollies on Cherokee Street in Marietta and on Howell Mill on the Westside, which opened in 2015 and 2019, respectively, will remain open.    

Multiple sources close to the transaction tell ToNeTo Atlanta that The Salty has already leased the space vacated by Doughnut Dollies.  

Established in the trendy Miami neighborhood of Wynwood in 2015, The Salty has today grown to nearly 20 locations including those in Miami, Tampa, Orlando, Atlanta, Charlotte, and even as far west as Dallas, Austin, and Denver.  

According to The Salty's website and store signage they feature: Donuts - Coffee - Vibes.  Given the small size of the new location it's likely that the shop's product assortment will be smaller than other locations.  

The company entered metro Atlanta in May 2023 with its first location on West Paces Ferry Road just off Peachtree Road, which was followed by a second unit along the BeltLine Eastside Trail near Krog Street Market this past August.  The company's third Atlanta unit opened this past February at the Star Metals development on Howell Mill Road in West Midtown. 

Given the compact space, The Salty will, like Doughnut Dollies before it, not bake on premise but will be delivered fresh product from The Salty's Buckhead location, its largest in Atlanta.  

If all goes well, The Salty should be open in Virginia Highland sooner rather than later.   

Does Doughnut Dollies closure in Virginia Highland surprise you?  Are you pleased to see the Salty open in Virginia Highland?  Who in Atlanta do you think makes the best doughnuts?  

Please share your thoughts below.  


Anonymous said...

Too much salt and fat is bad

Anonymous said...

Doughnut Dollies was great. It's a shame they closed. I don't understand why they're able to keep Howell Mill open, in a much worse location, in the back of a parking lot in a car choked area, while they close their VA Highlands location, in a nice walkable neighborhood. Their rents couldn't have been that high. Their location was very small.

Anonymous said...

Actually the rents in some of the VaHi storefront strips are extremely high - as in higher than rents in nearby commercial space. There is a particular commercial landlord who is known to be a gouger.

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