[EXCLUSIVE] Growing Chicken Chain Lands New Location at Toco Hills

Super Chix, which opened their first Georgia restaurant at The Avenue Peachtree City in Peachtree City in March 2022 and made their metro Atlanta debut in February 2023 at Dunwoody Marketplace, has a new location in the works that will be its first ITP (Inside The Perimeter).  

The new restaurant will be located in a 2,244 square foot endcap space in Toco Hills within the Publix-anchored Toco Hills shopping center (3011 North Druid Hills Road).  The chicken franchise replaces a franchise of frozen yogurt purveyor Menchies, which closed in the center at the end of 2024.   

The Super Chix menu features several fried and grilled chicken sandwiches as well as fried chicken tenders and assorted salads topped with fried or grilled chicken.  The menu also includes hand-cut fries, a fried avocado sandwich, fried pickles, and even coleslaw, a side dish that rival Chick-fil-A famously removed from their menu in early 2016.  The restaurant also features in-store churned, hand-dipped, "premium" frozen custard.  (It's worth noting that Andy's Frozen Custard is already open in the area and occupies a freestanding, drive-thru enabled building behind the upcoming Super Chix.)     

The upstart chicken chain, which bills themselves as "the anti-chainy chain," started in Dallas, Texas in 2014 and was until 2015 a concept in KFC-owner Yum! Brands' portfolio.  As a standalone business now based in Salt Lake City, Super Chix has grown to forty-three locations with at least four more, including Toco Hills, coming soon, and dozens more planned, according to the company's website.  

In addition to the aforementioned Peachtree City and Dunwoody locations, Super Chix has also in recent years opened units in Kennesaw, East Cobb, Gainesville, Newnan,  and Macon, which opened this past September.  Another new location is coming soon to Braselton Village, a new Publix and Lowe's-anchored shopping center in Braselton across from Chateau Elan.      

Opening ITP is definitely risky for a chain that is still largely unknown and also features Pepsi products that some locals would have a problem with.  

The quick-serve restaurant bills itself as a "premium fast-casual dining experience." Some have likened Super Chix to Culver's and Freddy's in that like their burger brethren, Super Chix positions themselves as a premium quick-serve option boasting their hand-cut fries, fresh, never frozen chicken, and "world famous" potato buns.  

Super Chix may soon be the third Utah-based business in the area, joining Crumbl (in a former Jimmy John's within Toco Hills) and Swig, a growing soda-centric chain that is looking to open a new location across from Toco Hills shopping center.  

Have you been to Super Chix? What is your favorite chicken sandwich in Atlanta?  Where else would you like to see Super Chix open in metro Atlanta?  

Please share your thoughts below.