The Cracker Barrel restaurant at 5580 Windward Parkway in Alpharetta has closed. The restaurant reportedly closed in recent days with its property actively being marketed for sale. There was reportedly limited advance warning of the closure and no explanation.
This past August, the Lebanon, Tennessee-based chain unveiled updated dining room decor and a simplified logo, neither of which was well received by their core customers. After only a week, Cracker Barrel scrapped the new logo and reverted to its previous logo after tremendous negative consumer sentiment over the change.
In October, the company announced it was closing fourteen locations of sibling brand Maple Street Biscuits, but the closures did not include any of the brand's six units in Georgia.
Despite the Alpharetta closure, Cracker Barrel continues to operate more than 600 locations across the country, including about 50 in Georgia.
Are you surprised to see Cracker Barrel in Alpharetta close? What would you like to see open in place of Cracker Barrel in Alpharetta? What did you think of the failed new Cracker Barrel logo?
Please share your thoughts below,
23 comments:
Not Surprised! Very difficult to get in and out of that location and with all of the businesses closing around Windward it just didn't have the traffic.
Any chain that is not closing 2 to 3‰ of locations is not managing their portfolio well.
Any large chain that's not closing 2 to 3‰ of locations is not managing their portfolio well.
It’s worth noting that the “ tremendous negative consumer sentiment” causing Cracker Barrel to cancel their new branding was largely driven by rage-bait bots and bad actors online.
The menu had been changed … not good … eliminated some favored …I did not return
Also not surprised. That section of Windward doesn't have a lot that's appealing until you get to the next intersection just before Deerfield Pkwy. There are businesses behind the Cracker Barrel that you cannot see from Windward, so you have no idea what's back there. Also Cracker Barrel just doesn't seem like a place you'd go to near your own home. It's better as a stop along a journey on the Interstate rather than off a GA state route.
They don’t have hookah and are OTP. Shame on you all for not patronizing this “American” establishment.
They have chicken though.
The demographic in that area is not American based so it’s not a surprise it’s closing.
Not difficult in the least. Take some driver's ed courses. You can do it!
I’m definitely surprised it closed. I go there once a week!! I love the management and staff‼️💯‼️💯 Everyone was so nice and kind so helpful!!! I will miss it!!! 😢
Stopped going after they discontinued some of my favorite dishes… notvsurexwhybtheybdrcidrd ti do it that… we went at least four times a month after church ..and went we’d had company visiting …
Shame on you. Shame.
Shameful.
And they have Impossible Sausage!!
Don’t be a dixk
You don’t need to be a jerk. Unnecessary. Just be good to each other.
No, not really bro
Yes very shook! Just stopped by to see it was shut down. No heads up or anything wow.
ðŸŒ
Unless they are going to start offering tandoori fried chicken and cornbread naan they wouldn’t do well there
Was the closure directed by CB corporate, or driven by BlackRock and Vanguard?
you have no idea what you're talking about. there are plenty american-based people in the area. the reasons why this closed as follows:
1) access sucked
2) no parking
3) low quality food and service
the end
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