The former Kroger in Brookhaven which closed this past October will this fall welcome a new tenant. Compare Foods, a new-to-Atlanta grocer, is to open in place of the former Kroger this coming September, according to sources familiar with the company's plans.
ToNeTo Atlanta was first made aware of Compare's plans in Brookhaven this past February, but only recently was the (sub)lease with Kroger finalized, according to a source familiar with the transaction.
The Compare Foods banner is owned by Associated Supermarket Group (ASG) of Port Washington, New York. The store focuses on grocery items catering to the Hispanic community.
According to the Compare Foods website:
"Compare Foods Rooted in Hispanic tradition, Compare Foods serves the diverse grocery needs of customers from across Latin America. Independently owned and operated, Compare Foods and Compare Fresh have locations in New York City, Long Island, New Jersey, and North Carolina. They offer a wide selection of Hispanic and ethnic food products, fresh produce, quality meats, and mainstream essentials—all at competitive prices."
The new Compare Foods joins a relatively crowded Hispanic-oriented grocery market in the area including Talpa Supermarkets at Plaza Fiesta and City Farmers Market at Northeast Plaza in addition to an Aldi, too.
Pending permits, hiring, and other variables, plans call for Compare Foods in Brookhaven to open as soon as September.
Are you pleased to see the former Brookhaven Kroger replaced by Compare Foods? Have you been to Compare Foods? What would you like to see happen to the three other former Kroger stores in metro Atlanta?
Please share your thoughts below.

23 comments:
Does anyone know if this place will have a taqueria inside, similar to the way Talpa has 'cucina' and a few other places?
Sounds awful 😞
This doesn't impact me in any way, and being non-hispanic, I wouldn't care. However, it is good to see another grocer enter the Atlanta market. Kroger seems to be beating a rather hasty retreat in metro Atlanta, so some competition to Publix is welcome. Don't get me wrong, I love Publix, but competition benefits everyone. Ingles is clearly afraid of ITP, and Harris Teeter was spanked 30+ years ago so they're not about to come back. Would love to see a new grocer in the abandoned Lindbergh space.
Strange. The talk all over the neighborhood was that this was going to be a Trader Joe’s. Guess it fell through. Maybe they’ll open one up somewhere else on Buford highway
I have nothing to COMPARE it to since I've never heard of this store.
What strikes me is that Atlantas metro has no upscale anywhere. The entire metro is going downmarket. Brookhaven was not marketed as the cheapest place to be, but look that this. You won't recognize Brookhaven in 10 years and not in a good way..
Not even Food Depot would place a store in Lindbergh.
Sounds like you want to move away!
Harris Teeter is Kroger, that’s why they don’t come back. Not about spankins.
Don’t go. It’s not for you anyway
You should call them and tell them to do it!
@ Alex LOL you are so right!!
Hey 8:46, you do us all a favor and move away.
There are some nice townhouses and new-build houses in the neighborhoods all along Skyland Drive. This has been a trend for probably 20+ years. If anything, it's getting more expensive to live in the area--but there are still many older apartments/townhouses with mostly working-class Latino residents. So this market could do well. If I lived a bit closer to it, and if the prices are good, I'd have no issues shopping there.
They have mostly the same regular stuff Kroger had. You can check out their weekly ad flyer on their website.
Hey 10:13 what? Have nice day
How would you know? You’re too scared to go to Food Depot.
Anyone with a modicum of sense would be afraid to go to Food Depot, you poor, dumb idiot.
My bro is scared to go to food depot!
First of all Kroger has a different model than Publix. Kroger charges lower prices in general. Their gross profit margin is in the low 20s whereas Publix gross profit margin is about 8% higher in the upper 20s. This means Publix can be profitable with a smaller lower volume store. Kroger is also unionized at least in metro Atlanta and Publix is employee owned so union vs. employee owned might explain the difference in the quality of the staff between the two stores but you pay a premium to shop at Publix.
Because Kroger needs a higher sales volume model they are pivoting to larger stores. Their main prototype is about 125,000 square feet- basically more than double the size of the “flagship” Publix at the old disco Kroger on Piedmont. So what does this mean? Kroger is directionally closing smaller in-town stores unless sales are very strong and opening new extremely large stores on the periphery of metro Atlanta where they can find enough land. By comparison Publix is happy to run stores as small as 28,000 sf and I don’t think they have a store anywhere in Georgia over 65,000 sf.
So we are really talking about two different business models. As Kroger retreats have to assume Publix will jam prices higher like they do in other markets they dominate such as South Florida. As to Harris Teeter they are not coming back because Kroger now owns that chain.
A&P had a different model than Safeway. It was only a matter of time before Gelson’s made Stater Bros rue the day they began selling sushi! And don’t get me started on Pathmark! A boon for Acme-lovers, indeed! Food Lion roars!!
I love Food Depot. Never mind that it feels like you're stepping back in time to the 1970s, but they have an excellent Hispanic section. Y'all need to venture away from ITP from time to time.
Good then you won’t mind if they open in Lindbergh
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