Sunday, October 25, 2026

[ALERT] Peep The Proposed Plan Prepared by the Purchaser of Perimeter Pointe

The Ardent Companies acquired Perimeter Pointe shopping center this past December in a deal valued at $48M.  The Atlanta-based firm has until recently shared limited information about their plans, but a new "proposed" site plan sheds a little light on what they hope to do with the sprawling 31 acre property.  

ToNeTo Atlanta reviewed the proposed site plan which suggests that the firm is planning to add two separate multi-family developments, new greenspace, and new restaurant and retail spaces to the project.  Some of the greenspace is being creating by planned removal of the vacant former HomeGoods "box."    

The current LA Fitness is slated to be converted into the upscale “Club Studio” gym, also owned by LA Fitness.  The first Atlanta area Club Studio opened in a former LA Fitness in TOWN Brookhaven and a second location is under construction at the Avenue West Cobb in West Cobb.  

An unnamed “specialty grocer” is also expected to join the project in an as yet unbuilt new outparcel building along Mount Vernon Highway.  Trader Joe's has been especially active in metro Atlanta expansion in recent years but the copious amount of parking would be "off brand" for the popular grocer.  

Sprouts Farmers Market, which previously closed in Dunwoody and Chastain Park, could make sense as they, too, are in growth mode with smaller stores and several stores in their immediate Atlanta area pipeline in addition to the recently opened Conyers and Newnan stores.  



Regal Cinemas, Office Depot Dick's Sporting Goods, ROAM, Five Below, Chick-fil-A, and Wendy's are all expected to remain in their spaces within the project.  The former Stein Mart, Babies R Us, Toys R Us, and Atlanta Bread Co. spaces are expected to be repositioned as part of the renovation.  

What would you most like to see open in Perimeter Pointe? Who do you think the “specialty grocer” is? Are you excited for the addition of dedicated green space at Perimeter Pointe? 

Please share your thoughts below.  

6 comments:

Anonymous said...

Is the Gorin's next to the movie theatre still there?

Anonymous said...

Love the headline! Also love the joke about how the place has too much parking for Trader Joe's lol!

Alex said...

I was just thinking the other day "What metro-Atlanta needs is more mixed-use developments." Can never have enough ghetto apartments and vape shops/nail salons.

Anonymous said...

Yes, right next door to Radio Shack and Zayre’s.

Anonymous said...

I have seen some people mention too much parking but I would love to see some bicycle friendly paths and bike racks for sure. I have been seeing more and more cyclists and I hope something can be set aside so they wont have to interact with as many cars. plus wider walkways would make it easier to avoid walkers too.

Anonymous said...

And racists. Don’t forget that. We have so many. You must be recruiting them.

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