Lure Saltwater Kitchen & Bar has been listed for sale and will soon close. The restaurant, located at 1106 Crescent Avenue in Midtown, first opened in July 2012. Originally known simply as "Lure," the restaurant rebranded as Lure Saltwater Kitchen & Bar this past September and revamped its menu, too.
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When Lure first opened, it replaced Vickery's Bar & Grill, which had occupied the Crescent Avenue space from 1983 until its closure in early 2011.
Lure's closure comes on the heels of the closure of nearby Midtown seafood eatery The Oceanaire, which closed in June and is slated to be converted into Dos Caminos, an upscale Mexican restaurant, in the coming months.
Fifth Group in early 2023 closed their popular restaurant The Original El Taco, in Virginia Highland and replaced it in early 2024 with Ela, a trendy Mediterranean restaurant.
According to a Monday release from Fifth Group, Lure will continue to operate through Saturday, August 30. After that date, Lure will remain open exclusively for private events and pop-ups until the end of the year.
"To celebrate the next 30 days at Lure, guests can anticipate a nod to many of the restaurant’s favorite and signature dishes," the release added.
No reason was provided by Lure for the closure, but broker Steve Josovitz of The Shumcher Group did provide a few key details in his listing.
Lure is approximately 5,100 square feet and features seating for 150 including both indoor and outdoor options and a full-service bar. The restaurant is described as "Fully Equipped Turnkey," "up to code," with "tons of refrigeration" and a "great kitchen." A "full staff" is available.
Would-be buyers are invited to "keep or convert," but Josovitz notes that the landlord will not approve any late-night clubs, lounges, hookah bars, or music venues.
Sales have reached $4M, but it's unclear what sales have been like over the past twelve months.
Monthly "all-in" rent comes to $17,800 with the landlord reportedly willing to negotiate a new lease.
The listing indicates that the "Name, Recipes, Business, Trademarks, Books and Records are not available" but suggests that the "seller would consider selling the brand."
The business is priced at $550,000 and includes all furniture, fixtures, and equipment.
Are you surprised to see Lure Saltwater Kitchen & Bar close in Midtown? What is your favorite Midtown Atlanta restaurant? What would you like to see open in place of Lure in Midtown?
Please share your thoughts below.
22 comments:
I don’t understand this. Why is a hookah bar prohibited?
"Josovitz notes that the landlord will not approve any late-night clubs, lounges, hookah bars, or music venues."
That's raysis!
Maybe due to the cleanup of people smoking inside?
Because they are nothing but trouble. Good to see that trash banned.
Not enough road frontage for Dodge Chargers to do donuts. Too bad, was hoping for a "Hookah, Line & Sinker" concept.
Adios.
So like a hookah lounge/seafood restaurant? Not a bad idea.
because they are patronized by one demographic and there are enough of them around already...give us some diversity in midtown
Damn I wanted to put my “Hennessy, Heiniken, & Hookah”. Concept there. The neighborhood would LoVe it.
Peachtree Diner in Roswell was a great restaurant until the owner died and the family sold it-guess what, it was converted to a "bar and hookah" concept.
Ray’s sis has nothing to do with it. She doesn’t even live here.
You can still put Hennessey. Nissan dealer.
Good!
Yep. In every American city where Hookah bars are present, there's a constant quality of life and criminal problem. You'd think these city councils and county commissions would learn by now.
City council and commissioners are the constituents of the trouble makers.
Where is there a city that has no crime? And where is the public data to correlate your statement!
I mean, they're just appealing to the majority demo of this city and they're the ones that most often go out and spend money on vibes.
My favorite hookah spot is House Of Hookah on 14th street. Followed by Pure Cafe & Lounge in Brookhaven
Vibes? Like vibrators?
Followed by Alex houze
Always up for trying a new hookah place but never heard of Alex’s houze. What area is that in?
Toccoa
Or oranges and cheetos. Seems like this is the only demographic that comment on these posts. The degenerates.
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