Planning documents indicate that Dutch Bros. Coffee is looking to add to its metro Atlanta presence with a new location in Smyrna.
Dutch Bros. would occupy a to-be-developed 986 square foot building with drive-thru.
The new Dutch Bros. would be little more than a stone's throw from an existing Dunkin' at 3300 South Cobb Drive and less than two miles from where at 2410 South Cobb, a Caribou Coffee opened in former Checkers restaurant this past June. There is also an existing Starbucks within the large-format Kroger.
The Dutch Bros. beverage menu is diverse, with coffees, teas, sodas, smoothies, lemonades, and energy drinks among other offerings, while its food menu is quite limited. According to the Dutch Bros. website, the food selections (referred to as "Snacks"), include only a chocolate chip muffin top, orange cranberry muffin top, lemon poppy seed muffin top, and a granola bar.
Brothers of Dutch descent Dane and Travis Boersma started the business as a pushcart in Grants Pass, Oregon, in 1992. The company began franchising in 1999, and after growing to several hundred units, ceased offering new franchises as of 2017, although franchisees still operate some locations.
Dutch Bros became a publicly traded company in 2021 and trades on the NYSE under ticker "BROS."
ToNeTo Atlanta first reported in November 2023 that the company was looking to open its first location in the Atlanta market at 9630 Medlock Bridge Road in Johns Creek. After several delays, this location opened to tremendous fanfare on July 25.
Others planned for 4545 Hugh Howell Road in Tucker and 2465 Buford Drive in Lawrenceville are expected to open before the end of the year. The company is also looking to open new locations on Holcomb Bridge Road in Roswell, with ToNeTo Atlanta tracking other potential locations in Columbus, Snellville, and Kennesaw.
ToNeTo Atlanta reported in August on plans for another Dutch Bros. in Johns Creek, but the city denied the request at a meeting in late September.
At the company's annual investor day in March, executives announced plans to have 2,029 locations open by 2029, or to put it more simply, they plan to open more locations in the next four years than they opened in the first three+ decades of the company's existence.
Have you been to Dutch Bros. Coffee? Who do you think makes the best coffee in Atlanta? Where else would you like to see Dutch Bros. open?
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1 comment:
What about the Scooters that’s been sitting half built for a couple of years now on Main St in Snellville?
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