Beachwood, Ohio-based DDR Corp., a major owner and manager of open-air shopping centers, last week changed its name to SITE Centers Corp. In a related move, the company, which trades on the New York Stock Exchange, (NYSE) changed its ticker symbol to SITC from DDR. "Our new brand reflects our mission to drive sustainable growth by owning and investing in high quality communities and locations," said David R. Lukes, President and Chief Executive Officer of SITE Centers. "We are focused on maximizing the value of our centers by utilizing our company’s creativity, vision and operating capabilities to generate compelling returns." The new color scheme is quite a bit "louder" than before with a magenta-centric color scheme. The company owns a number of centers around metro Atlanta including Brookhaven Plaza in Brookhaven, Cofer Crossing in Tucker and the multi-phase Camp Creek Marketplace in East Point. The SITE website indicates that the company owns nearly 30 properties in Georgia, making it one of their largest markets by center count.
