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| The interior of the new Abercrombie & Fitch at Lenox should look like this |
Despite my mention of it in one of last month's Bits & Bites, a number of readers contacted me with news that Abercrombie & Fitch
has closed its store at Lenox Square. Yes, the store has closed, but
no, it is not permanent. The store will be one of only seven Abercrombie
stores nationwide to undergo an extensive remodel that will introduce
the latest evolution of the once trendy retailer. The first of the new
stores is scheduled to debut February 17th at Polaris Fashion Mall in
Abercrombie's home market of Columbus, Ohio. The new store design was
about a year in the making and is described as "warm, inviting, open and
inclusive" (kinda like America once was.) “This store is so different
from what we delivered in the past. It’s really a complete overhaul,”
Stacia Andersen, brand president of Abercrombie & Fitch and
Abercrombie Kids, said in an exclusive interview with Women's Wear Daily
(WWD). Most important for many older customers, or parents of younger
customers, or really anyone who cares about their ears, "the music has
been toned down." About $2 million will be spent to renovate the store
with it slated to reopen later this summer. Last year Abercrombie spent upwards of $330,000 to renovate their Hollister store at Lenox Square.
